Max has announced that it will begin to implement measures to cease the use of shared accounts between users in the coming months, a process that will be carried out with “more progress” periodically during the years 2025 and 2026.
The streaming content platform owned by Warner Bros. Discobery arrived this year, after the union of HBO Max services along with Discovery channels and Eurospot sporting events.
Now, Warner Bros. Discobery CFO Gunnar Wiedenfels has noted that Max will begin implementing measures to stop account sharing between users in the coming months following in the wake of other platforms such as Netflix and Disney+.
This was shared by Wiedenfels during the company’s last meeting about the results of the third quarter of this year, as reported by The Verge. Specifically, he has indicated that the measures will begin to be implemented soon with “a very soft message” that they will send to users.
Likewise, the manager has also indicated that these warning messages will be the initial measures in the process of ending shared accounts, which will continue with further progress. during the next years 2025 and 2026.
Additionally, during the call, Wiedenfels added that the company is also considering a possible price increase in user subscription fees since “the premium nature” of the platform “leaves considerable room to continue driving” the price.
In this sense, the company already increased Max prices last June for users in the United States, increasing the standard monthly plan by $1 and the annual payment by $20. Likewise, the price of the annual premium service also increased by $10 and, for its part, the subscription plan with advertising maintained its prices.
With all this, in its financial results, the company has also shared that it has added 7.2 million subscribers after its launch in more countries in Latin America and Europe at the beginning of this year 2024. As a result, Max has 110.5 million subscribers currently, which translates into “the strongest quarterly gain since the launch of the platform,” according to Warner Bros. Discovery.