Shou Zi Chew It is the name of the person who is in charge of the social network TikTokand will come to our country to participate in the APEC CEO Summit 2024, where he will give a keynote talk on November 15.
The 41-year-old businessman is the executive director (CEO) of one of the fastest growing platforms in recent years, characterized by containing short videos, quickly disseminated and with several million users.
According to the Andina agency, the talk will begin at 9 am and about a thousand businessmen from the Asia-Pacific economic sector will be present.
But it will not be the only activity that the Chinese firm will have in our country. The APEC CEO Summit 2024 meeting takes place from November 13 to 15 and Natalia Arévalo, General Manager of TikTok for Business in the Andean region, will also give a talk.
This last activity will be focused on how TikTok can be a fundamental tool for SMEs to connect with mass audiences, achieving unprecedented visibility and engagement.
TikTok and the United States
Shou Zi Chew has played an important role in 2024 in the controversy being debated in the United States. Since he took over the management of TikTok, the Chinese social network has had strong growth, but it has not been immune to questions either.
In short, in the United States, a ban on the platform has been proposed unless its Chinese owner, the company ByteDance, sells the social network to an American firm. The reason revolves around national security.
The situation becomes more complex due to the users that TikTok has: in the United States alone there are 170 million users who could be affected. But ByteDance’s response has been to not accept the pressure and has refused to sell the social network.