Valerie Piau, Vice President of Marketing and New Business for Acer in the EMEA region, discusses the company’s future strategic directions in a number of key sectors. The company aims to strengthen its Predator brand in the gaming sector and consolidate its presence in the premium segments with Swift and AI PC products, collaborating with Intel. It will also continue to promote Chromebooks through a partnership with Google. In new business, which represents 25% of revenue, Acer aims to expand into areas such as mobility and connectivity, and to integrate artificial intelligence into its products to improve marketing strategies and user experience.
“Acer’s mission has always been to break down barriers between people and technology by offering products that are intuitive and accessible to all,” said Angelo D’Ambrosio, General Manager, Acer South Europe Region. “Today, artificial intelligence is transforming the way we work and interact with technology. Our new Copilot + and AI-ready PCs, which increasingly integrate generative AI features, are designed to adapt to user needs, offering innovative solutions, increasing productivity and ensuring maximum security.”