Spotify will pay creators based on interactions with their video content and eliminates ad breaks

Spotify has announced a new monetization program that will pay creators based on the interaction their video content, for example, video podcasts, receives from users subscribed to Spotify PremiumIn addition, it will also eliminate advertising breaks in this type of content.

The streaming content platform has recalled that it is one of the “largest companies in the world for creators”, since it currently has more than 640 million users and more than 250 million subscriptions.

In this sense, within the framework of the Now Playing event held this Wednesday, Spotify has shared its intention to continue helping content creators increase their audiences and, specifically, better monetize their video podcasts. For which it has announced improvements to the video viewing experience and new tools and resources for creators to connect with fans.

One of these novelties is that Spotify will begin to pay content creators based on subscribers’ interactions with their videos. To do this, it has launched a new Spotify Partner Program, which is based on two components, revenue from premium videos and ads.

As explained in a statement on his blog, this new program has been designed so that creators can obtain income based on the consumption of videos from Spotify Premium subscribers. In this way, the more interactions and views a video collects, the more rewards creators will receive from the new monetization program.

Following this line, Spotify has also announced that the platform’s Premium subscribers will be able to view the content of the videos without advertising interruptions. That is, during the playback of the content, advertising will not be displayed at any time, in order to offer a better experience.

In addition, they are also making it easier to stream video content in the foreground or background “without interrupting the experience.” This feature will be available to users subscribed to Spotify Premium and to those using the free version.

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With this, they will be able to start watching an episode while in the foreground and, later, save their smartphone to continue listening to the content in the background while doing other tasks, as the company has exemplified.

For the moment, all these new features will begin to be implemented in January of next year 2025 for users in the United States, United Kingdom, Australia and Canada.

As Spotify founder and CEO Daniel Ek said, “by offering a first-class video offering without ad interruptions, combined with the flexibility and ubiquity of Spotify,” they will provide an experience “superior to any platform.” ”.

Specifically, Spotify has explained that this video-focused approach is based, in part, on the changes they have observed in podcast trends globally, such as the fact that hours of video consumption “have expanded rapidly.” Specifically, the company has indicated that more than 250 million users have already watched a video podcast on its platform, and almost two-thirds of listeners say they prefer this content accompanied by a video.