Meta plans to introduce AI-powered accounts that will be able to generate and post content on Instagram and Facebook

Meta is developing a new feature accounts powered by Artificial Intelligence (AI), that they will be able generate and publish content on company platforms, such as Instagram and Facebook as well as interact with the users of said social networks.

In order to improve the experience of users and content creators on their social networks, the company led by Mark Zuckerberg has various AI-powered tools on your platforms, as is the case with its Meta AI assistant. In this framework, the technology company plans to continue implementing new AI features with tools like Movie Gen an option that allows creators to change their clothing or the context of their videos with generative AI, which will be launched during this year 2025.

Now, Meta is also working on a new feature for your social networks Instagram and Facebook, in which you will introduce AI powered accounts which, like current user accounts, will be able to generate and publish contentas well as interact with the rest of the profiles on the platform.

This was announced by Meta’s vice president of generative AI product, Connor Hayes, in statements to the Financial Times, who indicated that they hope that these AI profiles are integrated into the platforms “in the same way that accounts do.”

As Hayes explained, these AI accounts will have their own biographies and profile pictures, just like the users. Likewise, they may generate content new through AI and will share in the form of a publication on the platforms. In addition, they will also be able to interact with users.

This novelty will allow the interaction with AI by users to be more social and, in addition, is part of one of the priority objectives of Meta, which seeks to make its applications “more entertaining and attractive” platforms in the next two yearsas detailed by Hayes. However, at the moment, it is unknown when Meta plans to start introducing the new AI-powered accounts on its social networks Facebook and Instagram.

With all this, the Meta manager also recalled that they have already launched a similar AI character creation tool in the month of July for users in the United States, with which, since then, they have created hundreds of thousands of characters. This tool is part of AI Studio and allows you to create characters, as well as develop personalized ‘chatbots’ for content creators.