The year 2025 marks the beginning of a new generation: Generation Beta, which will encompass those born between 2025 and 2039. This generation will be the first to grow up in a world where digital and physical technologies They will be completely integrated, according to a definition made known by the analyst and demographic expert Mark McCrindle in an article published on the website of the Australian consultancy McCrindle Research.
According to McCrindle, Generation Beta will follow Generation Alpha (2010-2024) and will be made up of the children of the younger millennials (1980 – 1994) and the older Generation Z (1995 and 2009). By 2035, this new cohort will represent 16% of the world’s population and, thanks to medical and technological advances, many of them will live to see the beginning of the 22nd century.
A world shaped by technology
For Generation Beta, technology will not be an add-on, but a natural extension of their daily lives. As McCrindle explains, “the digital and physical will be indivisible.” Artificial intelligence, immersive virtual environments and autonomous transportation will be common elements of your daily life. Furthermore, their education, purchases, and social relationships will be deeply influenced by personalization algorithms that we are only beginning to understand today.
Parenting will also be influenced by these technological dynamics. McCrindle points out that while millennial parents have integrated digital tools into their children’s lives, Gen Z parents are more aware of the risks associated with early use of technology. This contrast could influence how Generation Beta balances their hyperconnectivity with offline activities.
For this generation, digital interaction will be the norm. However, McCrindle stresses that parents will play a crucial role in helping them manage their digital identities safely and wisely, while fostering a strong sense of individuality. This balance will redefine the concept of belonging, combining in-person relationships with global digital communities.
A global and sustainable generation
Generation Beta will inherit a world with significant challenges, such as climate change, accelerated urbanization, and demographic shifts. According to McCrindle, “sustainability will not just be a preference, but an expectation.” Raised by parents who prioritize values such as equality and ecological awareness, these young people will develop a global and collaborative mentality, focused on innovation as a solution to the most pressing problems of their time.
McCrindle concludes that this new generation will usher in a completely new era, defined by technological advances, social changes and an increasing focus on sustainability.
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