Qualcomm unleashes the AI ​​revolution in Las Vegas

Qualcomm Technologies presented a series of innovations in the field of artificial intelligence at the consumer electronics expo in Las Vegas that promise to revolutionize the user experience on different categories of devices, from PCs to cars, from smart homes to businesses. As stated by Cristiano Amon, president and CEO of Qualcomm, AI is experiencing an epochal turning point, moving towards edge solutions that put user experience at the center. Qualcomm, as a leader in edge AI, is committed to delivering innovative AI experiences to consumers and businesses across a broad range of devices. With the launch of the Snapdragon X platform, Qualcomm further expands its series of high-performance PC processors. This new platform delivers industry-leading performance, exceptional battery life, and advanced AI capabilities, all integrated into a growing number of Windows ecosystems. With over 60 projects in production or development, the Snapdragon X series promises to be the engine of a new generation of PCs.

In the automotive sector, Qualcomm is strengthening its position as a key partner for intelligent and intuitive driving experiences with the Snapdragon Digital Chassis. New collaborations with major automakers such as Alps Alpine, Amazon, Leapmotor, Mahindra, Hyundai Mobis and Royal Enfield demonstrate the trust placed in Qualcomm solutions for AI-based ADAS and cabin management systems. Additionally, the growth of Snapdragon Elite platforms, in collaboration with companies such as Desay, Garmin and Panasonic Automotive, highlights Qualcomm’s commitment to delivering safe and comfortable driving experiences.

Qualcomm predicts that 2025 will mark the beginning of “Smart Home 2.0”, thanks to the integration of generative AI into home devices. The company presented a series of devices equipped with high-power processors capable of autonomously managing complex AI tasks, improving interaction with the user and the functionality of the devices themselves. From home appliances to smart TVs, from humanoid robots to integrated chatbots, AI is transforming our homes into intelligent, interactive environments. Additionally, with the evolution of the Qualcomm Aware Platform, a cloud service that offers location, visibility and monitoring capabilities, Qualcomm is enabling companies to develop IoT solutions that address the specific needs of various industries, from logistics to retail, from energy to robotics.

Finally, Qualcomm introduced the Qualcomm AI On-Prem Appliance Solution and the Qualcomm AI Inference Suite, which enable enterprises to run AI inference, including generative workloads, on dedicated hardware on-premises. This solution offers businesses of all sizes the ability to deploy custom AI applications while delivering significant savings on operational costs. In conclusion, the innovations presented by Qualcomm at CES 2025 demonstrate how the company is driving the evolution of AI towards edge solutions capable of transforming the user experience across multiple industries. On-device AI is emerging as the new user interface, paving the way for a future in which technology is increasingly integrated into our daily lives.