CES 2025: live translation, ‘click to search’ and the most surprising thing about the new Samsung TVs with AI

The technology firm Samsung announced its AI vision for the new line of Neo QLED, OLED and QLED TVs, featuring smart, adaptive displays toward greater interaction and connected living. These TVs, exhibited within the framework of the CES 2025 technology fair in Las Vegas, have innovative changes powered by artificial intelligence.

They bet on a AI Vision and position screens as the main component of interconnected life and the smart home, an ecosystem of Smarthings.

One of the main novelties that caught our attention the most was ‘Live Translate’which offers real-time subtitle translations to overcome the language barrier and accommodate user preference.

We accessed a test of this new function and noticed its practicality. The challenge now is to see how these TVs respond to less common languages ​​or with complex dialogues.

‘Click to search’ also falls within the scope of Vision AI. Here instant information is offered about what we see on the screen. For example, you can identify an actor or explore some other content without interrupting the viewing experience.

Generative wallpaper, meanwhile, transforms screens into dynamic and personalized art canvases. It allows users to create images that perfectly fit their tastes or occasions.

The sound of anywhere

Eclipsa Audio, another of the bets of Samsung for him CESallows you to adjust audio data such as the location and intensity of sounds, along with spatial reflections. From the same audiovisual productions, immersive three-dimensional sound experiences can be created.

This technology developed in partnership with Google reaches its entire 2025 TV lineup, from the Crystal UHD series to the premium flagship Neo QLED 8K models.

Starting this year, we will also be able to upload videos with Eclipsa Audio tracks to YouTube. Those connected to Samsung 2025 devices will be able to watch these YouTube videos with spatial audio.

art on TV

The South Korean brand intends to merge art and technology with the expansion of the Samsung Art Store and the launch of The Frame Pro, a new addition to the well-known Frame line. There are more than three thousand works from its global partners, such as MoMA and the estates of Magritte and Basquiat.

This way, an idle TV can look like a painting on the wall rather than a standout black tech gadget.

In general, technology has advanced in such a way that a screen can now be understood as if it were a work of futuristic art.