According to the report, which refers to the increase in the number of subscribers and total listening to music through subscriptions to streaming services, the most successful world market in terms of growth in streaming subscriptions is Turkey, followed by Romania, Malaysia and South Korea. The rise of subscription streaming on an annual basis in Croatia is 16.1 percent.
Music streaming is the most widespread form of music enjoyment in the world and the main incentive for the continuous rise in income of the world music industry for the last ten years, and in the last year alone, songs on services were listened to 4.8 billion times. In the overall picture of the rise of interest in streaming, the leading territories are from Asia and Eastern Europe.
The analysis of the music year shows that the English language has reduced its share in the total listening of music, while cultural exchange, according to Luminate, has enabled the growth of listenership of certain autochthonous genres in other territories, so R&B and Hip-Hop fare best in Brazil, Poland and Turkey, and Latin music in Portugal, the Philippines and Romania.
The annual analysis from a year ago showed that listeners from Croatia stream electronic dance music above average, making them third in the world outside the USA.
The streaming pyramid shows that, of the 202 million songs on offer, extremely little music has been streamed a lot, and around 93 million songs have not been listened to at all or only ten times.
2.6 million songs were listened to more than 100 thousand times, which is slightly more than one percent of the music offer. 103.5 thousand musical works are distributed on digital platforms every day, 91.8 percent of the distribution belongs to the independent record sector, and the rest to major companies (Universal Music, Warner Music, Sony).
The most popular is Taylor Swift, the most streamed song “Beautiful Things”
According to Luminate’s popularity index, the most popular singer is Taylor Swift, followed by Adele, Beyonce, Elton John and Rihanna. The most streamed song in the world last year was ‘Beautiful Things’ recorded by Benson Boone.
This is the second time in three years that the Croatian music market has ranked second in the rise of streaming. Two years ago, Croatia was the second fastest growing overall streaming market in the world.
Croatia is one of only 49 world territories that has its own list on Billboard, and the existence of the Croatia Songs list is considered a great compliment to the domestic music industry, the same from HDU.
Luminate collects and analyzes data across the entertainment industry, from music, film and television to video games and short form video. According to the company’s data, the Billboard magazine’s influential popularity lists are formed.