The disturbing theory that is getting closer to becoming a reality

In an increasingly organic virtuality, the material generated by bots and disseminated by a legion of algorithms will overcome for the first time In 2025 to the human production. This new trend has led many to talk about a known phenomenon “The death of the Internet”.

This theory suggests that interaction, comments, posts on social networks and even the communication of many pages, will soon be fully intervened by automated entities.

For a few years, social networks ceased to be that point of emotional connection between generations and became platforms governed by agents that predict or suppose what each one expects to consume.

“This paradigm shift raises challenges in four fundamental axes: misinformation, intellectual property, protection of personal data and algorithmic transparency,” he says Luis García Balcarcelawyer specialized in digital rights.

The annual BAD Bot Report report of the consultant Imperva Analyze how the dissemination of content between machines and humans is distributed. In 2024, he revealed that, for the first time, almost half (49.6%) of traffic comes from Non -biological sources.

This suggests that we are at the gates of a new era, dominated by digital practices that operate with sophistication that is not precedents. These emerging technologies were trained to optimize processes and make decisions efficiently, without considering human limitations and concerns.

In addition, large -sized language models (LLM), such as ChatGPTthey can be trained to imitate any writing style. To this trend the Synthetic image generatorssuch as Dall-e or Midjourney, which also contribute to increasing confusion.

The vertiginous deployment of these generative ia tools (IAG) represents a panacea for apocryphal dissemination farms, since it allowed them to radiate their deceptions throughout the planet and in multiple languages.

“The supremacy of the bots and the AI ​​to process mass and personalized content increases the risk of misinformation. The transmission of manipulated data can have serious consequences for public opiniondemocracy and human rights, ”adds Balcarce.

Newsguard security firm has identified 1,150 sites of illegitimate news created from an IAG. These promoters of falsehood are shield under respectable names such as Ibusiness Day, Ireland Top News or Daily Time Update.

In addition to operating without any human supervision, lies manufactured by robots specialized in misinformation. Its pages are plagued with statements attributed to great leaders or ads of alleged deaths.

The current Internet is like a decomposition corpse If compared to the wild freedom that promoted the first communities, at the beginning of this century.

“In the discussion, some longing for the past is also perceived, above all, in relation to some debates. The public changed, was renewed, as well as the focus of some social networks, ”he says Ariel RieraMaster in Media Governance by the London School of Economics (LSE).

The small sites ecosystem was replaced by a handful of platforms supported by corporations that only They seek to monetize each click. As a result, the online experience became more industrial y consumption oriented.

This hegemony only precipitates the “Death” of an open and decentralized internet: the AI ​​engine concentrates decisions around a few privileged, limiting the Diversity and creativity.

Even Tim Berners-Leethe inventor of the World Wide Web, was disappointed with the current state of its creation: “The website is not the website we wanted in all aspects.”

The direct consequence of the rise of AI is the proliferation of automated accounts and the reproduction of synthetic arguments. The level of refinement achieved by these models is so high that it is difficult to distinguish it from the human line.

As the accounts driven by AI increase the number of followers (false or genuine), it is the final number that ends up granting them a veil of legitimacywhich leads to an army of ghost accounts that feedback.

The darkest side of this sunset is that all these agents can collaborate with each other to manipulate public opinion. By distorting the perception of reality, they amplify certain voices and silencing others.

MetaFacebook and Instagram parent company, announced its intention to Implement accounts managed by AI In its two social networks. These profiles will be designed to publish autonomously, as well as interact with users As if they were real people.

The generalized fear is that this measure is the touch of grace that ends up eroding the trust of users, contributing to the feeling of a “dead internet” governed by a technocracy.

This new figure raises some questions about the ownership of copyright, given that the works generated by AI lack the direct intervention of a creative entity.

“The question that arises is whether those posts can be protected under traditional intellectual property laws. At this point, it is crucial to establish a Legal balance that guarantees the protection of human creators and encourages technological innovation without violating acquired rights, ”summarizes Balcarce.

As explained this week Connor Hayes Vice President of product of the generative goal, the company expects these accounts to be integrated into their social networks in the same way that human accounts do.

As the company seeks to adapt to an environment where human interactions are decreasing on emerging platforms such as Tiktok and YouTube, this strategy could redefine what it means to be an active user on social networks.