Perplexity seeks to “develop native experiences that adapt to local culture” by Telefónica

THe Perplexity Pro artificial intelligence search engine It will be available for free for a year for all Movistar users, a commitment to the technology company for Spain and that is part of an alliance with Telefónica to develop new native experiences at the local level.

Perpleplexity is an American company that since 2022 supports the conversational search engine of the same name. With him, he claims to offer precise answers and shows the sources that allow them to track them.

Recently, it has shown interest in the Chinese social network Tiktok in the United States, where it faces its closure based on the law that prohibits the “applications controlled by foreign adversaries”, to prevent them from having access to user data.

In this regard, he preferred not to comment. “The situation with Tiktok in the United States is complex and has multiple facets. There are different parts involved and possible results. Therefore, we cannot comment on the details of any proposal, “said Perplexity Executive Director, Aravind Srinivas, in statements to Europa Press.

Srinivas has recently gone through Spain on the occasion of the association he has with Telefónica, for which they have announced that the services of the perplexity pro – the premium subscription plan – will be Available for twelve months for all Movistar users. Normally, it has a cost of $ 20 per month or $ 200 a year.

“Your real -time search guarantees that users always get updated and relevant responses, And its availability in languages ​​such as English, Spanish, German, French, Korean and Japanese makes it a valuable tool for users around the world, “he says.

Besides, this AI search engine can Generate visual content and analyze files and images. With its ‘pro search’ mode they are obtained “deeper and complete responses“, and allows you to choose between different models of AI, such as Openai GPT 4 and sound of perplexity.

Since its launch, the search engine has expanded its characteristics, although not all of them are available in Spain, as is the case with THE PURCHASE TOOLwhich can only be used in the United States, “although There are international expansion plans“, confirms the manager

Has also advanced that they are developing tools to facilitate the exploration of sports statistics and results, With support for tournaments and competitions such as the League, which will be available soon.

With this, perplexity waits Increase your user base in Spain“a key market” for the company, where the volume of consultations in the search engine experienced a growth of approximately 475 percent between January and December 2024.

“Before announcing our alliance with Telefónica, we already observed an outstanding use of our platform in Spain, as well as a constant growth in the number of Pro subscribers Payment, “said Srinivas.

To this is joined by “exploring new forms of collaboration with Telefónica for Develop native experiences that adapt to local culture“, as the integration with Movistar Plus TV, which carries the perplexity search engine to a living app in the applications menu, available with a UHD decoder.

“With this new collaboration, we are sure that we can continue to grow in this market and take advantage of the new opportunities that are presented to strengthen our presence in the country“The manager concludes.