The executive director of AppleTim Cook, has indicated that the sales of the iPhone 16 series have been higher in the markets in which the system of Artificial intelligence (AI) of the company, Apple Intelligence, although there has been a slight fall in the general sales of iPhone during his first fiscal quarter.
The technology has announced the financial results for its first fiscal quarter of 2025, in which it has registered a record number of record 124.3 billion dollars (119,334 million euros), which represents an interannual growth of 3.9%, Although the multinational has indicated a 0.8% drop in iPhone sales.
Specifically, Apple launched its new family of ‘smartphones’ iPhone 16 on September of last year, by the hand of its Apple Intelligence system, although this began to be available later with the public beta iOS 18.2. Thus, it includes a set of abilities promoted by AI destined to offer a personal, private and integrated experience in Apple’s services, as is the case of its Siri virtual assistant.
Apple Intelligence offers personalized functions With tools such as Playground Image, Genmoji and Visual Intelligence, in addition to adding in applications such as mail, notes or applications of third parties.
Despite integrating these functions of AI, iPhone devices sales have suffered a slight fall during the first fiscal quarter of the year. However, Tim Cook has spoken about it maintaining that Apple Intelligence has promoted sales of the iPhone 16 series.
As detailed in statements to CNBC, the company has registered an “year -on -year performance” of the “more solid” iPhone family in the regions where Apple Intelligence has been implemented, compared to the markets in which it has not yet been launched
In this sense, it has implied that the difference between sales of the different markets is a sample of How Apple Intelligence functions are promoting the company’s latest generation ‘smartphones’. In addition, he also recalled that Apple plans to launch additional languages for Apple Intelligence in April, including Spanish.
Currently, Apple Intelligence for iPhone is only available in concrete regions and English -speaking countries, such as the United States, Canada, the United Kingdom and Australia, among others. Likewise, for the moment, this system is not available for countries of the European Union.
Regarding sales related to the rest of its devices, Apple billed 15.5% more for Mac sales, up to 8,987 million dollars (8,628 million euros), and iPad sales added 8,088 million dollars (7,765 million euros).
Deepseek models innovation
Continuing with the advances in AI, Cook has also valued the models of the Chinese technology Depseek, which has generated a great impact on the industry thanks to its free generative assistant and its R1 reasoning models.
As collected 9th5google, during the profit conference with investors on their latest financial results, Apple’s CEO has pointed out that Depseek’s models represent “innovation that drives efficiency”which has described as something positive for the technological industry and for the company itself.
One of the characteristics for which Depseek has highlighted is its ability to achieve results that are equated with those of the most advanced models in the sector, but using a much lower and less expensive infrastructure to train its models.
In this context, asked about Apple’s perspective, Tim Cook has indicated that they will continue to maintain their “close silicon and ‘software’ relationship, which he has described as“ very useful ”. This is because Apple executes some IA tasks locally, using its own AI models in its custom chips, and other more complex tasks in the cloud, through AI models, for the moment, of OpenAi.
In addition, he has also detailed that they have always adopted “a very prudent and deliberate approach” regarding their expenses, so they will continue to take advantage of their hybrid model to boost their functions of AI.