A strategic alliance for the European video game market

With a move destined to redefine the panorama of videogame distribution in Europe, Bandai Namco Entertainment Europe and Square Enix, through an official note, have announced a further evolution of their partnership. Starting from 1 February 2025, Bandai Namco will assume the responsibility for the physical distribution of Square Enix titles in Germany, the United Kingdom, Spain, Italy and the Nordic countries.

This decision is the result of a collaboration already successfully launched in France, Australia and New Zealand. The decision to extend this partnership to other European markets is a clear demonstration of mutual trust between the two companies and their will to strengthen their presence on the European market.

“This expansion highlights the fantastic work that Bandai Namco has done in recent years in the markets of France and instead“, ha commentato Alberto Gonzalez Lorca, VP of Business Development and Southern European Market per Bandai Namco Entertainment Europe“Consolidate our relationship with Square Enix allows us to strengthen us as a primary distribution partner for Japanese publishers in the European market.”

“Square Enix is ​​pleased to expand his current partnership with the expert and qualified team of Bandai Namco Entertainment. We are happy to consolidate the commercial potential for our retail version titles in Europe and create a successful future together“, ha aggiunto Karine Parker, Senior Director of Sales and Operations in Europa.

The new alliance between Bandai Namco and Square Enix represents a strategic opportunity full of advantages for both companies. First of all, Square Enix will be able to benefit from the vast distribution network of Bandai Namco, guaranteeing its titles greater visibility and reaching an ever wider audience. It is not just a matter of diffusion, however. Bandai Namco brings with it a solid experience in the video game sector, having gained a profound knowledge of the European market. This baggage of skills will certainly be precious to optimize the success of Square Enix products.

But the advantages do not stop here: the collaboration opens the door to important commercial synergies. The two companies will be able to combine their resources to develop the most effective marketing strategies, thus improving the impact of their campaigns. Finally, thanks to this partnership, both Bandai Namco and Square Enix will have the opportunity to strengthen their position on the European market, consolidating themselves as reference points for all fans of video games.