Google advocates a search experience promoted by AI for 2025 and contemplates introducing advertising in Gemini

Google He has transferred his intention to continue moving forward in his Search experience for artificial intelligence users (AI) During this year 2025with new functions by Deepmind, in addition to raising the possibility of introducing Advertising in Gemini “over time.”

Google’s parent company, Alphabet, has shared its 2024 fourth quarter quarter where his “Leadership” in the AI ​​sector When trying and launching “faster than ever” products and models, which claims to have achieved “significant” progress in computing and efficiency.

Google has also underlined the advances in its portfolio of Google Cloud driven by AI, who is experiencing “a Major manda by customers “, as in their plataforma YouTubewhich “is still leader “in viewing time in ‘streaming’ and podcasts.

Taking these progress into account, the executive director of Google, L sundar invest approximately $ 75,000 million in “capital expenses” during this year, as detailed in the results statement.

Thus, although the company has not detailed how these capital expenses will be invested, part of the investment will be destined to continue promoting and innovating in areas related to artificial intelligence.

Search experience based on AI

Continuing with innovation in AI, during the conference on the latest results of the company, the CEO of Google has transferred the intention of the technology of Advance your search experiencewith the aim of introducing more FUNCTIONS OF THE FACE TO THIS YEAR 2025.

“As AI continues to expand the universe of consultations that people can do, 2025 will be one of the most important years for innovation in search “has sentenced, while referring to the incorporation of new functions of AI in the search engine of the hand of Google DeepMind.

In this sense, Pichai has indicated the Astra Project as part of the future of the search experience. This is his prototype of universal assistant of ia developed by Deepmind capable of solving any question taking into account the environment and real -time actions of users, through their ‘smartphone’ or smart glasses.

Likewise, he has also referred to his AI agent Gemini Deep Researchwhich conducts in -depth research and offers users a summary of their information consultations. Specifically, Google contemplates this agent as an option to expand “drastically” the use cases for user search.

In addition, the company intends to make Google search a most interactive experience for users, With options to do Follow -up questionsas already allowed by ‘chatbots’, like Gemini. “As interaction and monitoring questions are facilitated, I think we will have the opportunity to boost greater growth,” Pichai said.

With all this, the CEO of Technological has concluded that, for the moment, it is about exploration areasand that will make available to users these new experiences for the search during the 2025 course.

Advertising content in Gemini

On the other hand, also during the call with investors, Pichai has referred to the possibility of Add advertising in Gemini’s application, as a way to monetize the company’s service.

Currently, users can use Gemini’s functions for free, as well as pay a subscription to access more advanced tools. However, the manager has pointed out that the technology has “Very good ideas for native advertisements.”

In this sense, Pichai has clarified that Google has always committed to do get your products a “billions of large -scale users“And, for this, advertising has been a key point in its strategy.

Therefore, he has indicated that, as has already happened with the company’s platforms as YouTube, They will introduce new options “over time“, although he has also stressed that, during this year, Google will focus more on” the direction of subscriptions. ”