OnePlus launches a campaign to celebrate explorers women

The research of OnePlus also highlighted how only a minority of Italians (19%) learned something about explorer women at school or university, despite a widespread interest (72%). When we talk about men explorers, the average Italian is able to name between 2 and 3, with Marco Polo (80%), Cristoforo Colombo (61%) and Indiana Jones (58%) among the most mentioned. Consequently, 66% of Italians perceive exploration as a field traditionally dominated by men, while 63% believe that women are scarcely or at all represented in books, media and educational materials.

Despite the extraordinary companies of Dorothy Pilley, one of the first mountaineers to explore the Pyrenees, Mount Fuji and Himalaya, only 5% of Italians recognize it. However, 55% of those who felt their history declared inspired. Today, almost half of women do not feel sure to undertake exploration trips, citing fear (24%), physical or health limits (24%) and economic obstacles (23%) as main barriers. Looking to the future, 68%of Italians believe that pioneer’s stories should be told more often to offer positive models to young women (43%) and to ensure that female contributions are adequately recognized (42%).