Samsung underlines the “great demand” of AI for company products for its potential for uses that had not imagined

Samsung Bet on the Personalization of your solutions commercials by Smartthings Pro, as well as for the Inclusion of artificial intelligence (AI) On its devices, a technology that has a “great demand” in its products for commerce and companies thanks to its potential to offer uses that “had not even imagined,” as shared by the business director of the IT Division by Samsung Iberia, Eugenio Jiménez.

Within the framework of the Technological Fair Integrated System Europe (ISE) 2025which is celebrated in Barcelona from February 4 to 7, Jiménez has shared his perspective regarding the Technological proposal to offer solutions and products that meet the specific needs of each company or tradeas well as educational or cultural environments.

Thus in statements to Europa Press, he said that the customization capacity offered by their services and products for ‘retail’ environments, advertising or audiovisual production, as well as Integrated functions promoted by AIson two factors that stand out Among all the offer of devices offered by Samsung for Innovate in any type of companies and shopsregardless of your specific needs.

As for personalization, the technology manager has underlined his ecosystem SmartThings Pro that, based on a company management solution (B2B), allows you to control, Manage and interact with any device from the same platform.

In this way, it allows to configure and automate varied actions based on the needs of each business or environment, from an automatic curtain opening in a hotel, to the ignition and off of lighting devices in a trade, or temperature management of an air conditioning in an office. “Have Any type of automation always available with Samsung screens or devices“Jiménez has apostilled.

However, he also stressed that it is an ecosystem capable of interacting with any device. That is, not only with screens or other Samsung products, but also of third parties. This is because it is compatible with protocols and standards like Matter’s.

AI to accelerate innovation

Together with the personalization that facilitates Smartthings Pro, Jiménez has also highlighted the Importance of AI to offer “innovative solutions” To companies.

This can be seen in new functions of Smartthings Pro such as the 3D interactive mapping based on Interactive Views AI O off Advanced Automation Controlswhich allow to adjust aspects such as the power, volume or brightness of its devices automatically connected, based on pre -established environment.

In addition to these functions, Jiménez has also pointed out that, although currently the Ia is “omnipresent” In any device, it is being observed “a Transition from mobile devices to devices of broader use “, such as monitors and screens.

“In the end, the Artificial intelligence is something that is joining this whole ecosystem in order to improve the experience with the user, In addition to optimizing costs “, among other advantages for companies, Samsung manager has valued.

“Great demand for AI”

Following this line, Eugenio Jiménez has stressed that, applied to sectors such as trade, hospitality, advertising and even education, It has a “great demand” currently.

As explained by this, in the first place, because it is a “trend” in the technological field. However, this demand is also driven by the capacities offered by AI for each particular use.

“We see everyone very interested in AI, in the Potentiality of AI, what can be done or invent, And that obviously leads to a lot of interest, “he detailed, while reflecting that this interest” many times makes people discover uses that had not even imagined, associated with devices. ”

Samsung news in ISE

Also, during the technological meeting, Samsung has taken the opportunity to show Some of its most innovative proposalsrelated to interactive screens for educational environments, spaces for videoconferences and supports for ‘retail’, advertising and audiovisual production.

In this sense, one of the proposals that Jiménez has highlighted are the new E-Paper Color Screensto which it has defined as “a very friendly solution” that combines digital ink with full -color electronic paper technology, which offers a more ecological option for companies in digital signage.

Above all, because it is a screen that, when showing static images in supports for advertising, for example, supermarkets or coffee shops, reaches a consumption of 0.00W. “It’s the product that is called to replace, within, we hope, a short space of time, to the traditional paper“He said.

This screen will reach this year in a size of 32 inchesalthough Samsung is working in more sizes that will arrive later, in 13 and 57 inches, Jiménez has confirmed.

Likewise, in addition to his Interactive monitor with AI For WAFX-P educational meetings and environments, which integrates Android 15 and functions such as ‘Roda to look for’ or ‘Ai Summary’, the manager has highlighted the screen 115 -inch Smart Signage.

However, where Samsung’s innovation has really pointed out in the Transparent micro LED screensthat “They already begin to have real uses,” leaving aside the concept to “begin to be a marketable product.” Thus, the company has shown applications of this technology for museum showcases or shopping panels.

Has also referred to Holodisplay screen That, as he explained, use a light panel with a brightness of up to 3,000 nits, which is accompanied by a Ia -driven object recognition technology, capable of recreating a floating object effect For an “totally immersive” experience.

Innovate to improve experience with LED technology

In addition to the innovations shown during the fair, with devices that are increasingly close to an implementation in the market, Jiménez has also indicated that, in the face of a future futureSamsung plans Continue innovating in aspects such as LED screens.

As he said, LED screens are a technology that “is already maturing and opening to the results”, however, he stated that “there is still a great way to go”, in order to obtain “Pixels many smaller and much broader resolutions.”

“From there, then everything that can occurbecause many times it is no longer just a technology to gather LEDs, it is a technology offered experiences“He has sentenced. In this regard, Jiménez has underlined Samsung’s commitment for not only focusing on the development of products, but also focusing on all the experience they offer to customers.