OpenAI and Chatgpt declare the starting point of the new technological revolution with Super Bowl announcement

The announcement, under the title of “The Intelligence Age” or “The Era of Intelligence”, was broadcast on February 9 at the Super Bowl Lix, in which the Philadelphia Eagles and the Kansas City Chiefs competed, a television space of 120 million viewers so coveted that the cost of A 30 -second announcement can reach exorbitant figures of up to US $ 8 million.

The announcement consists of a series of animations formed by points that represent different crucial moments in the history of humanity, starting from the first tools for hunting, the discovery of fire and the invention of the wheel, to then move to more modern jumps as the arrival of man to the moon, the creation of the microchip and the implementation of the internet.

“All progress has a starting point,” concludes advertising, before the advertiser asks the viewer “what wants to create later.”

The announcement was created by Accenture Song, a creative group that combined 2D and 3D animation for the advertising campaign. Sopingly, considering the promoted matter, intelligence had very little to do with its creation.

Openai was not the only technological giant to advertise its AI in the Super Bowl, with Google also promoting its artificial intelligence Gemini, while the Salesforce company promoted its AI agentforce.