Apple He has shaken the market with an unexpected ad. Tim Cook, CEO of the company, confirmed Monday that on February 19 will present a new product. Although he did not reveal details, everything indicates that it is the expected iPhone Se 4, a model that would mark a significant leap in the most affordable range of the firm.
Unlike other releases, Apple has opted for an atypical strategy: there will be no Keynote or face -to -face event. Instead, the presentation will be made through an online ad, under the hashtag #applelaunch. This decision has already been used on previous occasions for products such as iPad and Macbook Air, but it is surprising that it applies to an iPhone.
The leaks in recent months have reinforced the theory that it is the iPhone is 4. A complete redesign is expected inspired by the iPhone 14, with flat edges, a 6.1 -inch OLED screen with notch and a glass rear body . In addition, the classic Home button is expected to definitively abandon, marking the end of an era in the SE.
As for performance, rumors suggest that the A17 Pro or next A18 chip could incorporate, guaranteeing Apple Intelligence compatibility, the company’s commitment to artificial intelligence. It would also include an action button, similar to that of the iPhone 15 Pro, and a single rear camera, whose resolution is still uncertain.
The price will be key in Apple’s strategy. The iPhone is expected to be 499 dollars, although there could be a slight rising adjustment. With this model, the company seeks to attract users who want a modern iPhone without paying the price of premium models.
The official presentation will take place on Wednesday, February 19, at times that vary according to the region: between 14:00 and 17:00 in Madrid and between 07:00 and 10:00 in Mexico City. This movement reinforces Apple’s tendency to make more direct launches and without great events for certain products, marking a change in its communication strategy.