The ranking of best -selling cell phones confirms a change of era in the industry

Although the South Korean giant continues leading in volume of shipments Manzanita’s brand was in charge of drastically reduce the gap marking a significant change in the market in the last decade.

According to the consultancy data Stocklytics.comlos iPhone shipments They consolidated 22% growth in the last ten years, while Samsung’s suffered A 33% drop.

For fifteen years that Samsung and Apple compete for the title of the world’s largest smartphones manufacturer. Although both companies produce high -end devices and have billions of users, the South Korean giant dominated most of the time. However, the shipping gap between both rivals began to contract considerably in recent years.

While Apple’s strategy to maintain a exclusive product line and premium prices He promoted his growth, Samsung faced challenges with his broader approach. The South Korean company went from prioritizing low -cost models (which used to boost its sales volume) to focus on high -end models such as the last folding series Galaxy Z y The recent Galaxy S25.

At the same time, Chinese manufacturers Xiaomi, Oppo and Vivo They won market share in regions where Samsung before led with accessible devices.

On the other hand, the strong loyalty to the Apple brand, its longest update cycles and its prolonged software support seem sufficient to encourage customers to continue choosing the Manzanita phones, which promoted sustained growth. According to the report, this increasing trend is sustained with the presence in emerging markets as India.

According to IDC and Counterpoint Research data, Apple sent 207 million iPhones in 2024, 10% less than 2023, but still represents a 22% increase compared to 2014, when the company sold 169 million units. In absolute terms, Apple sent 38 million more iPhones in 2024 that a decade ago.

In contrast, Samsung’s annual shipments 33% collapsed in this period. In 2024, the South Korean giant sent 280 million smartphones, 115 million less than in 2014. This great loss of market share reflects the challenges facing the company in an increasingly competitive environment.

Although Samsung’s fall is significant, the situation was even worse a few years ago. In 2022, the company sent 260 million smartphones, which represented a 35% drop compared to 2014. In the same year, Apple sold 232 million iPhone, which resulted in the lowest shipping gap between both companies: 28 million of units.

In comparison, the difference was 100 million units in 2019, and in 2014 the distance was overwhelming: 225 million units. However, in 2023, the difference grew again to 39 millionand in 2024 he practically doubled, reaching 73 million.

In Argentinathe situation of both giants is different. Having a process of local production The brands are adapted to the current scenario. The market portion for iPhone is small, since They do not have presence at the level retailersnot as well as Samsung that manufactures and markets officially. The same goes for Motorola, Nubia or Xiaomi.

According to brand data, based on the consultant GFK (Consultant specialized in market studies with focus on consumer electronics), More than 45% of cell phones sold in 2024 in Argentina were Galaxy -Lide the smartphones market. “If we consider that market in terms of billing, Samsung brand participation amounts to 55%. It is important to note that the analysis that GFK performs is based on sales made by official distributors to the final consumer, and not from the supply of cell phones, “they said.

The last generation of cell phones Apple was the best -selling global in 2024according to Counterpoint Researchcompany that is dedicated to market research, particularly from the smartphone sector.

While Apple and Samsung dominates the list of the 10 best selling smartphones, without any other brand managing to enter the ranking for the third consecutive year. However, the Koreans had a good performance in 2024, securing four places on the list compared to the three he had achieved in 2023.

The key for the iPhone 15 to lead the best -selling smartphones list in 2024 is in its Domain in the United States and China markets that represent almost half of their global sales. There the iPhone 15 Pro Max and the iPhone 15 Pro occupied the second and third place, respectively.

Consumer preference for pro versions increased significantly, and for the first time, pro models They represented more than half of all annual iPhone sales.