IA opens new fashion options

London. Alexsandrah Gondora London model likes power be in two places at the same time Thanks to its replica created by artificial intelligence (AI). He does the hardest job!the young woman jokes.

Brands can book their double digital for photo sessions without her having to travel.

It is a solution that allows gain timeexplains to AFP Gondora, who parades in person at London Fashion Week, which ended yesterday.

In fashion, AI allows you to generate visualizations in electronic commerce sites or custom advertising campaigns with a lower cost.

Although this technology opens new possibilities and gives rise to brand new professions, its detractors fear that the AI ​​also harm professionals as models, makeup artists or photographers, and oppose artificial and standardized beauty.

Infinite options of options

In a video, sculpted male models flex their muscles with glamorous women, with a marble pool background and golden mirrors.

But none of this is real. This Christmas campaign was generated entirely with the use of AI by the Copy Lab studio for the Swedish CDLP underwear brand.

We are a small company that cannot afford to rent a villa in Beverly Hillssays one of the company’s co -founders, Christian Larson.

According to Larson, photography real It has its limitations. With movie you can only make a limited number of photographs, the sun puts itself, with it the light disappears and the budget endsexplains Larson to AFP.

With AI, you immerse yourself in an infinite spiral of optionshe adds.

Prepare an advertising campaign that includes a photo shoot in the French Alps for ski glasses would normally take several months and could cost 30 thousand euros (about 643 thousand pesos), but it can be done virtually for only 500 euros (almost 11 thousand pesos) In a few days, said Artem Kupriyanenko, citing a campaign carried out by his technology company generates.

It generates, based in London and Lisbon, it has a catalog of 500 models generated by AI, of which it claims to own the copyright.

Avatars can be customized by customers. We can do any body shape, any genre, any ethnicitysays Keiron Birch, former employee of Calvin Klein, now the artistic director of Genera.

Artificial intelligence tends to create a characteristic type of face, which differs from one generator to another, says Carl-Axel Wahlstrom, Copy Lab co-founder, a Creative study of AI with Stockholm headquarters.

Midjourney, for example, has a tendency to generate people with thicker lips.

These models are included in image banks, often retouched, which reflect an aesthetic White and WesternExplica Carl-Axel Wahlström, Cofundador de Copy Lab.

To achieve less generic results, this former advertising consultant perfects the descriptions it provides to the AI ​​engines.

Alexsandrah Gondora regrets that Certain brands use images created from databases extracted from the Internet and do not have to pay a model. Others could virtually duplicate supermodels without their knowledge.

The Fashion Workers Act, which will enter into force within a few months, aims to address this type of situations, allowing the models to control the use of AI when reproducing its image. However, its practical application seems complicated.

Alexsandrah Gondora receives a payment for the services of his alter ego Digital and has the last word about the result.

The same thing happens when it helps to give life to Shudu Gram, a top model black generated by Ia. This virtual character, created in 2017, presented as the First digital supermodel in the worldis followed by 237,000 subscribers on Instagram.

Alexsandrah Gondora and other models lend their features on different occasions.

Shudu, for example, appeared on the cover of the magazine Vogue Australian, interpreted by Alexsandrah Gondora.

Used ethically, AI does not deprive opportunities of diverse origins, says the London, who even affirms that this technology has Open some doors.