Honor launches the detection to the global deepfakes

The rise of artificial intelligence has brought significant progress in numerous sectors, but has also introduced new challenges, such as the proliferation of advanced Deepfakes. These manipulated content, which include images, audio and video recordings, are becoming increasingly difficult to recognize. A recent study from 2024 from Deloitte highlighted that 59% of respondents struggle to distinguish authentic content from those generated by the AI, despite 84% consider their report necessary.

Honor has adopted a proactive approach, developing the owner technology to the deepfake detection that was presented for the first time to IFA 2024. This function analyzes the subtle inconsistencies often invisible to the human eye, such as synthetic imperfections at the level of pixels and artifacts of composition of the edges, offering immediate notices when it detects manipulated content.

As he points out Marco Kamiya, Unido representative (United Nations Organization for Industrial Development)“In the current wave of digitization, the security of privacy has become one of the main concerns and priorities of our daily life. With the increasingly profound intertwining with the digital world, a large amount of private information – from our daily movements to financial information, from social relationships to our personal preferences – is stored in the digital space”.

As a central element of our life and constantly connected, smartphones contain a surprising quantity of personal data. We use them to communicate, for mobile payments and to record the moments of daily life. Each call, every text message and each online transaction leaves a trace on the device, which stores not only contact information, but also photos, videos and even most of the passwords of our accounts.

In this perspective, conclude Kamiya“the use of the deepfake detection on mobile devices is a powerful weapon to combat Deepfakes, capable of detecting defects in the Deepfake content that could go unnoticed to the human eye, such as visual contact, lighting, the sharpness of the image and the reproduction of the video, dissuading people from continuing to commit themselves with the potential risk for their safety”.