From the car mobile: Xiaomi presents its first electric car and challenges Teslya and Byd

The SU7 EV aspires to compete with Chinese giant in the sector as BYDbut also with the models Tesla they elon musk.

The basic model will cost 215,900 yuan (about 30,000 dollars), said company president Lei Jun, at a launch press conference in Beijing, and will be available in nine colors.

The car includes a “Sound simulation“To recreate” the emotion of driving a sports car, “according to Lei, in addition to a Karaoke system and a mininevera.

Xiaomi says it will be “The most attractive car, easier to drive and smarter”A price of less than 500,000 yuan.

The China’s electric vehicle sector has grown very rapidly in recent years, thanks to subsidies, which were suspended in 2022. The Chinese manufacturers have then launched a price war in a saturated market.

“Entering the Premium segment [de los coches eléctricos]Xiaomi can make a place in front of established brands such as Tesla and Nio”, Told AFP Abhishek Murali, an Rystad Energy specialist analyst in the sector.

The launch of the SU7 occurs a few days after Byd, the largest world seller of electric vehicles that is expanding to Southeast Asia, Latin America and Europe, announced annual record benefits.