Motorola and Telefigo Rosa continue their commitment in the fight against the Revenge Porn with the distribution of the “nonmivilage” guide attached to the number of Vanity Fair on newsstands from March 5, on the occasion of the International Women’s Day. The initiative, supported by the State Police, aims to sensitize young people, in particular Gen Z, on the responsible use of the smartphone and on the prevention of this serious crime.
The “nonmious” project was born from an investigation conducted by Motorola and Nielsen, who highlighted an alarming information gap among young people. Worrying data, such as the knowledge of A victim of Revenge Porn by 1 young man out of 4 and the availability of 50% of the interviewees to share intimate content, have made an urgent intervention urgent.
The guide, already available in digital format on the nonmiviolar website, provides practical tools and useful information to prevent and face the Revenge Porn.
The project has already obtained visibility thanks to the collaboration with sports teams sponsored by Motorola, who wore special shirts during Serie A games. The goal is to extend the diffusion of “nonmious” in Italian schools, in collaboration with Telefono Rosa and other institutional partners.
Giorgia Bulgarella, Head of Marketing of Motorola Italia, underlines: “Continuing with a project such as nonmiously means giving continuity to a concrete commitment for young people and especially young women. On the occasion of the International Day of Women Motorola, he decided to give visibility to the project again, to further sensitize with concrete help. The partnership with Vanity Fair allows us to further expand our range of action, speaking directly to those who want to protect: the new generations. We are proud to see how nonmiviolar is growing and hitting more and more the goal of educating to use the conscious and safe smartphone.”
The integrated approach of the project, which combines educational activities, media presence and digital initiatives, has proven to be effective in sensitizing young people and promoting a culture of respect online.