Fashion meets data centers technology

The result of this collaboration was presented DThe pre-show of the first fashion show by Maximilian Raynor, which took place in the heart of the London fashion week. The dress, called “The personification of the Internet“, physically symbolizes the presence and importance of digital infrastructure in our newspaper. Made with 3,600 meters of network cables this extraordinary garment not only challenges the traditional perception of high fashion materials, but also introduces a reflection on the fundamental role of technology in our lives.

The materials used for the dress come Directly from the London Data Center of Equinix and include Internet cables, dice and metal bolts, highlighting a perfect balance between futuristic elements of traditional technology and artisan techniques such as weaving and crochet. This combination not only highlights innovation in design but also the possibility of reinterpreting daily materials in surprisingly elegant ways.

Speaking of his collaboration with Equinix, Maximilian Raynor said: “As a designer, it is not necessary to have access to the finest materials to create something beautiful. Often, the most unconventional materials, combined with an approach to DIY-based design approach, can obtain truly exciting results. Working with these materials and discovering a new technique to give them life was a joy.”

Bruce Owen, EMEA president of Equinix, He explained:

“Filling the gap between physicist and virtual, we wanted to create something tangible that highlights the thousands of connections that Equinix favors to support economies and companies every day. The design pays homage to the physical infrastructure that constitutes the Internet. Rather than being an incomprehensible force, it is a complex and intricate network of cables that cross lands and seas, with physical connections hosted in Equinix data centers all over the world. This campaign is a light exploration of an important topic. We should celebrate the tangible impact of the internet on daily life and business, as well as its crucial role for economies all over the world. Whether it’s developing new drugs to combat diseases, facilitate payments online and in the shop, or keep people connected all over the world, we try to highlight the value that data centers lead to society and generate global awareness for our rapid and essential industry industry.”

Maximilian Raynor is an emerging designer who focuses on the creation of clothes that experience the narrative and development of the characters.

The London designer has met with considerable interest from the press and celebrities: in the past he dressed a series of faces including Chappell Roan, Ellie Goulding and Rita Ora, and appeared on Dazed, Hypebeast and the BBC. With a unique aesthetic that transcends cultures, Maximilian Raynor has established a strong international appeal.

Maximilian Raynor’s most recent collection, entitled “Manor for Heaven”, was made entirely with waste materials. This collection is considered one of the most successful collections of the designer to date, with 10 magazines, Dazed, British Vogue and Vogue Runway who covered the parade.