Pokémon gets Latino! Letters and games adopt Latin American Spanish

After decades of mass success, which led him to be one of the world’s largest entertainment companies, Pokémon bet on the Spanish -speaking region and will launch not only the video gamesbut also its physical letters with Latin American Spanish language.

In recent decades, mass consumption in entertainment had great protagonists. In the cinema, Marvel after the purchase of Disney. In video games, the Call Of Duty or the GTA, with millions in sales, and in the collectibles, the action figures or the physical letters. But if a common denominator is sought among all these industries that are the most collection, without a doubt the name that always comes to light is Pokémon.

It is likely that Everyone knows who Pikachu is, but how it reached him can be on several roads. The successful anime, series and films, their omnipresent action figures or adorable stuffed animals of their hundreds of characters, or their megataquilleros videogames for smartphones or Nintendo consoles, but at the top of everything there are the collectible cards. Pokemon TCG (for its acronym Trading Card Game) knew how to break all barriers. They are not collected only to play games as is done in their annual World Cup that brings together thousands of participants from all over the planet (including hundreds of Argentine pro-plays), they are not an option to the classic “Figuritas albums” so popular among the little ring with its millions of dollars.

Las Letters are at the top of Pokémon consumption and they are a phenomenon that year after year grows throughout the world, but now also specifically in Latin America: “According to Circana, which is the agency that measures sales in retail worldwide, by Fourth consecutive year he named us the best -selling toy in the world counting the letters, of course. In addition, within Pokémon, in Latin America, we have had one of the fastest growth in the world, ”said Tomás Cortijo, regional director of Latin America in The Pokémon Company International. Cortijo, the Latin American pokemon mandams, is an Argentine, who now works in Mexico City commanding the team that is responsible for everything related to Pokémon for our region, sales, distribution, and also command the team that was in charge of Translate and adapt the cards.

The company opted for the opening of its own office in Mexico City and after a few years, the bet grew to achieve a significant milestone, which is the manufacture of all card collections, from the next “shared adventures” printed in the Spanish language of Latin America.

So far, they were collected or in English or Spanish in Spain, but given the growth of the interest of Mexicans, Chileans, Colombians and Argentines, the company that was born from the Pokémon Red and Green video game of 1996, bet with A version that will be typical of the region, which will have the same value as the others and will even be official both as a collectible object as well as to compete internationally in all card tournaments on the planet.

The First expansion that will arrive in our language will be “Shared Adventures” And it will be available at business this March 28.

What changes with respect to its Spanish version?

The cards have a lot of text on their front, which helps the youngest to learn to read, as well as invites, if used in other languages, learn in a fun way. But this could also be a barrier to many. This New change comes to simplify in several aspects the use of letters, which are composed of a title at the top with the name of the Pokémon or the character (it can also be an accessory), then it has the names of the powers of that letter and then a brief explanation of what each movement does.

In addition to the expected obvious changes, such as explanatory phrases in a language closer to how it is spoken in our region, We will also see changes in the names, since in Latin America the names of the pokémon and coaches in English were always consumed. Now these letters will respect these names in several cases, not as it was in the letters of Spain, which, to set a specific example, the name of the New collection, although it will be called “Shared Adventures” in Argentina, in Spain it was announced as “Together from Adventures”. We will also have changes in the names of the powers, which adapt more to how all the other legs of the multimedia Pokémon are consumed.

The announcement of the regionalization could also be seen in what will be the next video game Pokémon legends: za which will arrive at the end of 2025 and believe will be the debutant of the new Switch 2 console. With this announcement, Pokémon International demonstrated his interest in the region, since to announce the location of the language of the game, he put in the focus to Tomás Cortijo to tell the news within the important stream “Pokémon Day” that was replicated throughout the planet.