The Italian stage of Microsoft at Tour 2025 took place with a significant influx of participants, exceeding two thousand presences between professionals in place and remote connections. The event represented an important Comparison platform for entrepreneurs, managers, IT experts and developers, focusing on the disruptive power of artificial intelligence and promoting the sharing of innovative skills and practices. Organized by Microsoft at the Palazzo del Ghiaccio in Milan, the appointment highlighted the Strategic role of generative and agent AI as a growth engine for Italy.
IDC analyzes estimate an average economic return of 3.70 dollars for each dollar invested in generative, while Teha Group’s predictions suggest that a widespread adoption of this technology could increase the Italian annual GDP up to 312 billion euros in the next fifteen yearswith a potential increase of 18.2%. These data constituted a common thread of 37 sessions of the event, animated by over 50 experts who illustrated the potential of new technologies through practical demonstrations and presentations of success cases.
The transformative vision of AI was in -depth in the plenary session by Asha Sharma, Corporate Vice President and Head of Product Microsoft Ai Platform. Vincenzo Esposito, CEO of Microsoft Italia, emphasized the crucial role of the generative and agent as a growth catalyst for the country: “According to the most recent data of the Polytechnic of Milan, the artificial intelligence market in Italy reached a record value of 1.2 billion euros last year, recording a growth of 58%, driven in particular by the experiments of Ai Generative, which represent 43% of the total value. This rapidly expansion phenomenon sees Italy among Europe leaders for the use of GEN tools to ready to use. If the impact of the generative AI has proven to be revolutionary, the Ai Agentics is destined to have an even more disruptive effect, amplifying human skills and further accelerating the corporate innovation processes, thus contributing to the overall competitiveness of the country. In a heterogeneous context such as that of the Italian economic system, it is essential to invest more and more in infrastructure, safety and knowledge, so that both large companies and SMEs and public organizations can successfully face this change. Microsoft undertakes to provide the country with the right digital foundations, as shown by our recent investment of 4.3 billion euros to expand the infrastructure AI and the calculation capacity in Italy, our constant attention to safety through the future initiative secure, and the mission of Ai Lab, which aims to support the development of Geni Ai projects and the spread of digital skills for over 1 million Italians by the end of 2025.”
Vincenzo Esposito, CEO of Microsoft Italia
In the current scenario dominated by the generative and agent, The companies are faced with the choice between the adoption of immediately usable tools and the creation of personalized solutions. In both scenarios, Microsoft’s commitment to promote the use of AI by organizations, IT professionals and developers materializes through an integrated offer of simple and safe solutions, which have represented the fulcrum of the numerous specialist sessions of Microsoft to the tours.
In the perspective of Microsoft, Copilot is progressively affirming how the privileged interface for the interaction with the AI. The company has constantly expanded the functionality of Microsoft 365 Copilot through the introduction of new characteristics, including the agents of Microsoft 365the launch of the new Sales Agent and Sales chat agents dedicated to commercial teams, the integration with the 10 agents of Microsoft Dynamics 365 for sales processes, finance and supply chain, and, in general, strategic interaction with the Low-Code Copilot Studio development tool, which allows each organization to develop vertical and personalized lids capable of automating and optimizing processes and optimizing processes specific. Consequently, an increasing number of companies are adopting Copilot in a transversal way between different roles and sectors, taking advantage of the possibility of using preconfigured agents or creating their own in response to particular needs.
Asha Sharma, Corporate Vice President e Head of Product Microsoft AI
A further strategic tool to support the diffusion of the AI, complementary to Copilot, is The new Azure to the Foundry. This integrated platform simplifies the creation of artificial intelligence agents and applications, allowing IT professionals and developers to design and manage Gen solutions to customized and safely customizedtaking advantage of the Azure cloud infrastructure. Azure to the Foundry offers in a single platform of advanced tools, support for personalized training, safety solutions and A catalog of over 1,800 models, including those of Azure Open AI and open-source models, for the construction, test and distribution of solutions to innovative. The applications developed with Azure to the foundrry can operate independently or integrate with Copilot and the agents to offer an experience of Gen to the enhanced and immersive.
These technological evolutions are already contributing to the spread of AI, but in a future perspective, The synergy between generative and quantum computing could generate the most significant innovations for the transformation of entire sectors. For this reason, some Microsoft sessions to the tours have been dedicated to quantum computing, which has the potential to accelerate computational calculation and analysis, the training of generative models, the optimization of AI processes and the resolution of complex problems quickly and efficiently than traditional computers. Microsoft is affecting considerably in this area and during the event he presented The new Majorana 1, the first quantum processor in the world based on topological quibits. This innovation represents a turning point in quantum computing, with the promise to accelerate the construction of quantum computers thanks to topological superconductors, a new class of materials that allows you to reach a state of the subject unnoticed so far, opening new frontiers for engineering and science.
Through the deepening of the technological scenario and Microsoft applications, the Microsoft to the tours has promoted the development of skills and knowledge between managers, IT professionals and developers, in order to encourage more pervasive adoption of artificial intelligence for the benefit of the competitiveness of Italian organizations. A crucial element in this process was the sharing of success cases. An increasing number of public and private companies is collaborating with Microsoft to implement the generative, obtaining significant benefits in terms of productivity, creativity, flexibility and operational efficacy. Different realities, including Banca Generali, Bracco, Maire, Mediobanca, Prada Group, Saipem and Sam, participated in a round table focused on Microsoft 365 Copilot, highlighting how its innovation roadmap is guiding a real intelligent and safe corporate revolution. In addition, Nexi illustrated the use of AI in the voice bot field during a session dedicated to the world of agents. Casillo Spa and Crif shared their experience in a session dedicated to the AI business value, underlining his role as an engine for adoption.
The sharing of Best Practice is essential to demonstrate how innovation and training must proceed hand in hand to trigger a technological and cultural change. According to IDC, globally, the main challenge in the implementation of AI remains skilling (for 45% of companies), both in terms of specialized technical skills and of the skills necessary to work with the AI. Specifically, Italy is only placed in 16th place among the OECD countries for the spread of skills related to AI. In this context, the Microsoft ecosystem initiative, to the Labs, a program created by the collaboration with the partners to support public and private companies, professionals and students in the processes of adoption of the generative AI and to spread adequate skills is inserted. The Microsoft to the tours hosted a series of interventions dedicated to AI LAB, highlighting how over 400 companies have joined more than 600 projects of Ai Generative in the last year, and inviting to exploit The Ai National Skilling Initiative, which aims to form 1 million Italians on the skills related to artificial intelligence through concrete tools such as Skills Navigator and Skills 4 All. Among the prominent partners of Ai Lab there are also Italian Posttel/Postel, which plays a strategic role in accompanying SMEs and startups in this digitization path.
The Microsoft Alla Tour has dedicated an exclusive space to communication professionals to explore the opportunities offered by artificial generative intelligence and agent in their sector. The goal was to analyze how the integration of AI and agents in daily work can open new prospects for productivity and creativity. Ey provided an overview of the context, highlighting how an increasing number of communication managers in Italy is extremely or very confident in the use of AI to make communication more strategic (45%) and consider priority to develop skills in the daily use of AI (44%). Ey also shared her experience with Copilot, which allowed a time saving of 30%, then reinvestite in specific training, quality of content and situational intelligence. Subsequently, the managers of the internal communication and corporate of Campari Group and Rina shared further positive testimonies on the use of the Gen Ai to support the communication activities. In conclusion, through a practical demonstration, it was illustrated how to take advantage of Microsoft Copilot and by the agents of Microsoft 365 to automate the most operational and repetitive activities, freeing time to devote to value -added communication projects and activities.
Microsoft’s commitment to promoting the country’s digital transformation has always been realized thanks to the collaboration with its partner ecosystem, which in Italy has over 15,000 companies capable of reaching reality of all sizes and sector in the area to support its innovation path. This ecosystem plays a strategic role also in the spread of AI and generative AI, as clearly emerged during the Microsoft to the tours, in which 52 partners actively participated with exhibitions and interventions to offer consultancy and training opportunities based on application scenarios and houses History. Among these, Adobe, Advanced Micro Devices, Inc., Agic, Ararmaind, alternate, Alternation, Altitudo, Arrow Electronics, Assist Digital Spa, Audience, Accenture and HandaDe, Available, Beantech Srl, Bip Xtech, Board, Capgemini, Cegeka, Gross Computer, Elmec Spa, Eos Solutions Spa, Eusoft, Evoila, Italy, Ey, Hevolus, Igenius, Impreseoft 4ward, Insight, Jakala, Lodestar Spa, Lutach, Mesa, Moxoff Srl, Netapp, Pa Expertise, Porini, Poste Italiane/Postel, Protiviti, Pwc Italia, Quanture Spa, R&D Management, Red Hat, Relatech Spa, Reply, Rubrk, HSSPA systems, Sorint.sec, TD Synnex, Toolsgroup, Var Group, Veeam, Viva.com, V-Valley and Weareproject.