Strategic partnership for the new Peaq Audio collection

This collaboration is part of a wider context a Strengthening the visibility and growth of MediaWorld owner brands, which include Koenic, ISY, OK. And, in fact, Peaq. The agreement provides for a First release of products set for the beginning of July 2025. This date coincides strategically With the early stages of the European tour “Robbie Williams Live 2025”, which will start in May and will touch numerous countries in which the Mediaarktsaturn Opera group, including Italy (Trieste, 17 July), Germany, Austria, Belgium, Holland, Spain, Poland and Türkiye.

In addition to the launch of the products, the partnership will include a series of activations on all mediaworld touchpoints and the creation of exclusive experiences dedicated to customers, whose details will be communicated soon.

The first phase of the launch of the collection “Peaq by Robbie Williams “will include six audio devices, distributed between the headphones, speaker and soundbar categories. Each product was developed in close collaboration with the artist and its team. The design stands out for an elegant black finish, enriched by the signature of Robbie Williams and a golden monogram logo with its initials.

The involvement of Robbie Williams did not limit himself to the aesthetic aspect: the artist actively participated in all phases of development, From the audio tests to the definition of the technical characteristics, to the optimization of the final products. An expansion of the “Peaq by Robbie Williams” range is already expected in a subsequent phase, following the initial launch of July.

In Italy, the collection will be accessible both through the online channel, on the website www.mediaworld.it, and at the 139 physical stores distributed largely on the national territory.

This initiative aligns perfectly with the positioning of MediaWorld as “Experience Champion“In the electronics market. The collaboration aims to merge the technical competence of the group with the taste and cultural influence of Robbie Williams. The project is part of a wider omnicanal strategy, aimed at consolidating the European leadership of Mediaworld and the Mediaarktsaturn group and to increase the notoriety of the Peaq brand in the competitive hi-fi sector at the continental level.

Vittorio Buonfiglio Coo of MediaWorld, underlines: “We are enthusiastic about this exclusive partnership with Robbie Williams, an icon that is the perfect combination of music and innovation. In MediaWorld we commit to listening to and anticipating the passions of our customers, constantly observing the trend of the market. This collaboration between Robbie and Peaq represents a fundamental piece in our evolution from retailer to the omnichannel platform of services and solutions, an evolution that allows us to offer unique and personalized experiences to our customers. As an Experience Champion, we want to connect people with their passions, and this partnership is further confirmation of our commitment.”

Robbie Williams says: “Collaborating with the Peaq team was an extraordinary experience and I learned a lot about creating quality products at an affordable price. I am excited to launch this wonderful partnership. This is the beginning of a successful collaboration with Peaq and I hope that everyone likes the products as much as I liked to create them with the Mediaarktsaturn group.”

Francesco Sodano Marketing Director MediaWorld, explains: “The three -year partnership with Robbie Williams is not limited to a simple collaboration, but is part of a large and structured marketing plan that provides for a crescendo of omnichannel activations and initiatives dedicated to our customers and members of the MediaWorld Club. Experience is at the center of our group strategies and we firmly believe that this partnership is its emblem. Robbie Williams, in fact, is not only an appreciated star at a global level, but a pop icon capable of intercepting a transversal target that perfectly overlaps with our current and potential clientele. As already successfully demonstrated in the field of gaming, with our increasingly important presence in Lucca Comics & Games, this initiative consistently proposes our approach to passions in the musical field. We want to offer our customers unique and engaging experiences, and the collaboration with Robbie Williams allows us to do it in an innovative and impactful way.”