YouTube It will improve the quality of the videos on its platform so that they look better on large screens such as televisions, where it will also facilitate purchases with QR codes.
The television seems to be regaining its place as king of the house, as reflected by data from creators: in the last year, the number of YouTube channels that earn six figures or more in income through television screens has increased by more than 45 percent.
To accompany this growth, the company intends to optimize the content to the largest screen format of the television, and will do so starting with the thumbnails of the videos, which to make “a great first impression”, will accept file sizes of up to 50MB, as reported in a press release.
By raising the limit – currently it is 2MB – the thumbnails will be able to be displayed in 4K quality, as YouTube explained in a press release. The limits will also be expanded on the file size of the video uploaded to the platform, to “allow for even higher quality original files.”
The changes will benefit older or lower quality videos, because YouTube will use artificial intelligence to automatically generate higher resolutions, starting with those with a resolution lower than 1080p, which will be able to scale from SD to HD.
The company explains that users of the platform will be able to continue watching the videos at their original resolutions, although the improved resolution will be indicated in the settings, as long as the creators have allowed scaling.
To discover new content, immersive previews will be displayed on the home page. And if the search is started from a creator’s channel, more videos from the channel will appear at the top of the results.
On the other hand, and to facilitate the purchase through the videos, they will soon show a QR code that, when scanned with the mobile phone, will directly open the product page.