The Spanish consumers They are prepared, confident and willing to buy during this Black Friday with a 77 percent which states that increase or maintain your spending this season, positioning Spain as one of the most optimistic markets in Europe.
Like every year, Black Friday arrives, which is celebrated the day after Thanksgiving in the United States, and inaugurates the Christmas shopping season with significant discounts both in retail and large stores, gaining strength especially in online commerce and the offers offered online.
In this framework, the Spanish are presented as one of the consumers most willing to participate in the purchase of items during this offer period, given that the 14 percent is willing to increase your spending compared to previous years and a 63 percent states that will keep your budget Christmas.
This is clear from the report ‘Black Friday & Holidays Spending Outlook 2025’prepared by the purchasing solutions provider company Scalapay, which highlights this attitude of the Spanish consumer as “a differential feature of the national market.”
As the national director of Scalapay in Spain, Giorgio Moretti, has pointed out in this regard, despite the “uncertain” economic context, Spaniards face Black Friday this year “with more confidence and foresight than its European neighbors“.
Thus, although seven out of ten Europeans will also maintain or increase their budget, Spanish consumers stand out and, according to data collected by the company, one of the keys is in prior planning. Specifically, this is because Spanish buyers Compare prices in advance y They give more importance to the transparency of offers, especially, taking into account that the majority of these purchases are made in ‘online’ environments.
Furthermore, the report also points out that this behavior is reinforced because Spain “trusts more in discounts than other European markets.” For example, compared to the 29 percent of French consumers who believe in the veracity of the sales, the figure increases in Spain to 53 percent of users.
BUY NOW, PAY LATER SOLUTIONS
Another point that the report highlights is how the use of ‘Buy now, pay later’ (BNPL) solutions It continues to consolidate itself as a very recurring method for users during this campaign.
In fact, they turn to this type of BNPL solutions mainly to purchase beauty and cosmetics in 28 percent of cases, as well as fashion related items (26 percent). Likewise, it is also used to purchase products for sport (13 percent), the home and the trips (9 percent in both cases).
According to Moretti, this type of practice reflects a clear pattern of Spanish consumers, who opt for this type of solutions in their online purchases, with a average order value that amounts to 164 euros“a sign of an increasingly mature and widespread use.”
Following this line, the report details that BNPL methods are especially used by young usersbetween 18 and 34 years old, who represent the 41 percent of transactions carried out through this system.
“Adoption is not only growing among young people, but is also spreading to a broader public that values be able to better plan your spending without interest or complications“Moretti added.
A LONGER BLACK FRIDAY
In addition to all this, purchases during Black Friday are also influenced because it is celebrated during a longer period of timethat is, it is not limited to Friday itself, but the Discounts and offers apply throughout the weekincluding the weekend after and the days before.
Thus, from Scalapay they have stressed that the higher peaks of activity of purchase are registered between 9 p.m. and 12:00 a.m. on Fridaya period that is repeated during the weekendin part, thanks to Internet consumption and the practicality of buying from your smartphone or computer anywhere.
With all this, Moretti concluded by underlining that this broader Black Friday period highlights the importance of flexible payment in a context of “longer and more competitive campaigns.” “For many people, it is the difference between delaying a purchase or being able to make it without affecting your monthly budget“, he clarified.