The Commission of Promotion of Peru for Exports and Tourism (Promperú), in coordination with the Ministry of Foreign Trade and Tourism, announced participation in the official Fan Zone of the Conmebol Libertadores 2025 Final, where, from November 26 to 28, thousands of Brazilian fans and international fans will be able to enjoy a comprehensive experience designed to show the best of Peruvian culture, music, gastronomy and creativity.
For three days, there will be a 64 square meter space in the official Fan Zone venue, located at the Convexia Expo Center. The area will be decorated with LED screens, interactive stations and cutting-edge technological resources that will allow the Peru Brand to be projected in an innovative way. The institutional presence seeks to position the country as a vibrant, diverse tourist destination prepared to host major international events, taking advantage of the massive arrival of visitors, mainly from Brazil, the country of origin of the finalist clubs of this edition.
Promperú’s proposal will include immersive experiences that connect the excitement of soccer with the cultural richness of the country. One of the main attractions will be the “Silent Concert + Hidden Sounds”, an 8D musical show that will allow attendees to tour Peru’s soundscapes through special headphones and visuals of tourist destinations. This activation will also include the exploration of the natural sounds of Peruvian superfoods, integrated into a unique musical mix.
Another featured activity will be “The Sound of the Peruvian Ande”, a demonstration by an artisan specialized in sound ceramics that will show how tradition and ancestral technique can become instruments capable of reproducing melodies inspired by the Andes. Visitors will be able to manipulate the pieces, experiment with their sounds and learn about their connection to the country’s cultural practices.
The “Momento Pisco Spirit of Peru” experience will also be part of the programming. It will offer a didactic explanation about the production process, varieties and tradition of Peru’s flagship drink, culminating in a guided tasting that will reinforce the identity of pisco among the international public.
In addition, visitors will be able to interact with the animated characters “The 3 Legs”, protagonists of various technological activations that will include augmented reality, temporary tattoo stations, corporeals for photographs and playful dynamics for all ages. Among the public favorites will be the “Bike of Goals”, a competition powered by kinetic bicycles that adds a sporty and fun component to the tour of the stand.
Promperú maintains that participation in the Fan Zone represents a strategic opportunity to show the world the hospitality, cultural wealth and creativity that characterize Peru. The final of the tournament will allow thousands of visitors to live a complete experience, discover Lima, enjoy its gastronomy and get closer to the cultural diversity that makes the country a unique destination. The Mincetur branch estimates that the event will mobilize around 50,000 foreign tourists and will generate an economic movement estimated at US$ 75 million.