Fujitsu launches ‘Fujitsu Accelerator Program for SPORTS’ to create value by uniting sports and technology

Fujitsu has announced ‘Fujitsu Accelerator Program for SPORTS’a global co-creation program with partners aimed at driving new innovations in the corporate sports space.

Through Fujitsu Accelerator, the company collaborates with startups and other companies to create new businesses and respond to different challenges through the use of cutting-edge technologies such as artificial intelligence and quantum computing.

This collaboration has now been extended to corporate sports and other areas related to a new program with which it aims “expand value and monetization potential”, as reported in a press release.

The initiative, ‘Fujitsu Accelerator Program for SPORTS’, is aimed at improve performance and sports results of athletes and teams, as well as promoting health and encouraging the practice of exercise.

It will also give impetus to the relationship with fans through reinforcing the attractiveness of the teams and athletes and the sale of merchandising, and will energize local communications with revitalization of surrounding areas to stadiums and training areas and tourism projects.

The program also serves social inclusionto guarantee access to sport for all groups (parasport and adapted sport), sports experiences for primary and secondary students, and support for sports club activities.

Likewise, he will work on sports management platforms, revenue models for corporate sports, event management, visibility for sponsors, planning of digitization (DX) of sports facilities and support for athletes’ second professional careers.

Fujitsu will begin attract new interested partners in the creation of new businesses starting December 1. The company will make its training facilities available for the development of pilot projects, support the creation of use cases and promote and market the services co-created through the Fujitsu Group.

FUJITSU SPORTS TEAMS

Fujitsu manages numerous sports teams, including the Fujitsu Frontiers football team, the Fujitsu Red Wave women’s basketball team and the track and field team.

These teams have produced top-level athletes who compete in national and international championships. The athletes They are Fujitsu employees full-time and make their professional work compatible with sporting activity, embodying the company’s values ​​and social commitment through sport.