Spotify Wrapped 2025, Olly is the most listened to in Italy

The analysis of the listening flows relating to 2025 returns the photograph of a musically autarchic country, strongly anchored to its local productions but with a clear evolution in genre preferences. If you look at the ranking of the most played songs in Italy, the figure of Olly emerges forcefully, managing to place multiple tracks in the top ten, including the absolute top with Balorda nostalgia. His omnipresence, which also extends to important collaborations such as the one with Angelina Mango in Per due come noi and the track Scarabocchi, signals a shift in generalist taste towards singer-songwriter pop hybridized with modern sounds. However, there is no shortage of now classic references from the urban and trap scene, with Sfera Ebbasta and Shiva maintaining top positions with NEON, and the return of consolidated figures such as Cesare Cremonini and Achille Lauro, the latter a silver medalist with Incoscienti Giovani.

By shifting attention to female voices, 2025 certifies the definitive breaking down of gender barriers in rap and urban pop. In fact, the ranking of the most listened to artists sees Anna triumph, followed closely by Elodie and Rose Villain. It is an entirely Italian podium that relegates giants of the global industry such as Taylor Swift, Lady Gaga and Billie Eilish to fourth, fifth and eighth place respectively. This data highlights how the Italian public, while remaining permeable to major international phenomena, tends to favor artists capable of interpreting global trends in a local and linguistically accessible narrative.

On the non-musical audio entertainment front, the podcast confirms its nature as the medium of choice for in-depth crime news. The Italian ranking is unequivocally dominated by the crime genre: Elisa True Crime and Investigations occupy the first and second steps of the podium respectively, confirming a trend towards the consumption of investigative content that shows no sign of decreasing. The interview and talk formats are holding up well, with Passa dal BSMT and One More Time by Luca Casadei remaining at the top of the rankings, flanked by the inevitable irreverent approach of La Zanzara and the historical disclosure of Alessandro Barbero, which has now become a classic of the platform.

Finally, looking beyond national borders, the dynamics change significantly. Globally, the market is dominated by the heavyweights of the recording industry: Bad Bunny remains the most listened to artist in the world, followed by Taylor Swift and The Weeknd, while the global “hit” of the year is the collaboration between Lady Gaga and Bruno Mars, Die With A Smile. As regards the ability of Italian music to penetrate foreign markets, the data is clear: exports work almost exclusively thanks to rock and electronics. Måneskin firmly maintain their first position among the most listened to Italian artists abroad, followed by dance veterans such as Gabry Ponte, Meduza, Gigi D’Agostino and the composer Ludovico Einaudi. Traditional melodic pop, represented by Laura Pausini, Eros Ramazzotti and Andrea Bocelli, while maintaining a presence in the charts, gives way to more rhythmic or instrumental sounds, capable of overcoming the language barrier with greater ease.