The ‘startup’ known as Operation Bluebird has announced that it intends to launch a new social network under the name ‘Twitter.new’, Therefore, it has requested the United States Patent and Trademark Office to cancel ownership of X Corporation’s trademarks for the words ‘Twitter’ and ‘tweet’ claiming that he has abandoned them.
After the purchase of Twitter by Elon Musk in 2022, the ‘microblogging’ social network was renamed X and became part of the company X Corp., also led by Musk. With this, the platform He left behind both his well-known name and the blue bird logo.
Now, the American startup that calls itself Operation Bluebird is working for launch a new social network under the name ‘Twitter.new’ and aims to put it into operation at the end of next year, as the creators of the initiative have detailed in statements to Ars Technica.
Within this framework, Operation Bluebird has now announced that it has filed a formal petition with the United States Patent and Trademark Officewhere it requests the agency to cancel X Corporation’s ownership of the trademarks with the words ‘Twitter’ and ‘tweet’, alleging that X has abandoned them and does not intend to use them.
Specifically, the request details that the brands have been “removed from X Corp.’s products, services and marketing,” so the company has “legally abandoned its rights” over the trademark, “with no intention of resuming use.”
Thus, the company aims to offer a new platform that maintains the essence of the social network when it operated under the name Twitter and, according to Open Bluebird, by abandoning their brand to become X, they allow them to continue using their original name, in this case, for the new social network in which they work.
As the lawyer and one of the founders of Operation Bluebird, Michael Peroff, has assessed in the aforementioned media, no similar ‘microblogging’ platform, such as Mastodon, Bluesky or Threads, has the recognition that Twitter had before it was purchased.
In this sense, Operation Bluebird has highlighted that the brand has been abandoned and that, if the application is approved, They intend to use Twitter’s recognition with the aim of continuing to offer users a similar space. “We want that experience to return, that whole town square, where we are all intertwined in there,” he clarified.
To this end, they have also filed a trademark application for adopt ‘Twitter’ before the United States Patent and Trademark Office and, with this, be able to use it in your social network.
As another of the founders of Operation Bluebird, lawyer Stephen Coates, has told The Verge, they have created “a social platform that will be familiar to those who used traditional Twitter, but with new tools that offer a safer experience and allow the user to decide what type of content to participate in.” X has until February to respond to the request.