Google has announced new functions with which it ensures that users will have new ways to connect with the media when searching for information on the web with its artificial intelligence (AI) tools, such as the ability to set preferred sources and access contextual instructions on links to articles.
Google Search users will be able to set your preferred fonts to be informed, so that the articles from these media outlets and blogs appear among the featured news.
This novelty, which is included in the ‘Preferred Sources’ function, will be extended in the coming days to everyone following its initial launch in the United States and India in the summer. It will first be made available to English-speaking users, and early next year it will be available for all languages.
According to the company, “when someone chooses a preferred font, it makes click on that site twice as many times on average”, as indicated in a press release.
Also will highlight digital subscription news to media in the Gemini app, where this feature will be available in the coming weeks, and also in AI summaries and the AI mode of the Finder.
He AI mode, besides, will show more links that accompany the answers it offers to user searches and will add “contextual introductions“, which will explain the usefulness of visiting the links.
In more complex and open searches, the web guide, which groups links on the same topic, will be “twice as fast” and will also be displayed in the ‘All’ tab of the Search Engine.
Google has also announced a new commercial collaboration program with the media from around the world, including Der Spiegel, El País, The Guardian and The Washington Post, with which he assures that they are experimenting with “new functions in Google News”, such as AI-generated article summaries and audio summaries, which “will include clear attribution and links to articles.”
These measures come two days after the European Commission reported the start of a formal investigation against Google for anti-competitive practices such as using content from media outlets and platforms to train their AI systems without paying adequate compensation.