Tesla in big trouble: Sales in the US fell to the lowest level in almost three years

Fall comes afterč because Tesla released cheaper Standard versions of its best-selling models – the Model Y and the Model 3 – in October. Those models were priced roughly $5,000 off their previous base and were meant to soften the blow after the US administration ended a $7,500 federal incentive for new electric vehicle purchases at the end of September.

However, instead of increasing overall sales, the Standard versions – at least for the time being – have begun to “erode” the more expensive models. Cox Automotive analyst Stephanie Valdez Streaty says the data shows that there is not enough new demand for those cheaper variants, and some customers simply switched from Premium to more affordable versions, especially the Model 3.

The situation is complicated by the wider decline in interest in electric vehicles in the US after the abolition of incentives. Total sales of EVs on the American market sank by more than 40 percent in November, so Tesla’s market share grew – it now holds about 56.7 percent of all electric cars sold in the US, precisely because its competitors fared even worse.

However, this does not change the čfact that Tesla majorityć For the second year in a row, deliveries are falling, while the lineup is aging. Of the “fresh” models, there is only the Cybertruck, which in itself is a niche story and has its own problems, and the rest of the offer is made up of the long-present Model 3, Model Y, S and X with partial updates. That’s why analysts are saying the same thing more and more loudly: if Tesla wants to stop the slide in sales, it needs completely new models, not just another price cut and 0 percent interest on loans.