Switch 2 prices and the brand’s plan to stay

The company that owns beloved franchises and iconic video game characters, such as Marios Bros, Donkey Kong ogo.reactivated its local operation for the distribution of its brand new console based on new agreements with distributors (Frávega, OnCity, Mercado Libre) and stores that offer quotas, shipping and official guarantee.

“Argentina is a long-term play. We come to build and stay“Romina Whitlock, Senior Marketing Director of Nintendo for Latin America, explained to Clarín.

Nintendo’s last major appearance in the country had been in 2018, during one of the editions of Argentina Game Showthe most important community and digital entertainment event in the country. Since then, Whitlock explained, there have been important advances but also challenges:

“In 2018 we were starting. Then we opened the digital store for Argentina and then the pandemic arrived, which stopped many things. But the work continued,” he reviewed.

That work included the search for a new local distributor and commercial agreements with chains and platforms to ensure accessibility, financing and availability. According to the executive, one of the mistakes of the past was rely on more informal channels or without clear guarantees for the Argentine user.

The Nintendo Switch 2 maintains the essence that made the original Switch the third best-selling console in history, but with design and performance improvements.

On a technical level, the portable console has a customized “brain” with an NVIDIA chip, a graphics leader in games, a 7.9-inch HDR10 LCD screen with 1080p resolution and up to 120 Hz image refresh rate. 256 GB of internal storage expandable using microSD Express cards.

The rest of the improvements compared to the first generation: Wi-Fi 6, hardware-accelerated ray tracing – the graphics look more real – and 4K output through the base, while the detachable Joy-Con 2 controls were redesigned, have vibration and are magnetic.

Although the global launch occurred in the middle of the year in the United States, Europe and Asia, the arrival in Argentina took place only now.

“We would have liked to bring it in June, but the important thing is that we are here for the holidays and for Mario’s 40th birthday,” Whitlock explained.

Its arrival comes accompanied by the most recent titles of its beloved franchises: Mario Kart World (new open world), Pokemon Legends: ZA (October 16), Kirby (November 20) and Metroid Prime 4: Beyond (December 4). An offer of exclusive games that, although it seems scarce, is attractive enough at least in this first stage.

Additionally, much of the Nintendo Switch library is backward compatible on Switch 2with free updates available from the local eShop digital store.

“We know how to navigate the ups and downs of the country. Our plan is to grow little by little, but with stability,” said the spokesperson.

One of the changes most valued by the community is the official guarantee, available for the first time in full in the country. Previously, Argentines who bought the console abroad were without coverage for any technical failure and had to look for local alternatives without the endorsement of the brand.

“Now that we are officially in Argentina, there is technical support. If you have a problem with the console, it is solved hereas if you had bought it in the United States,” said the executive.

And he remarked: “Today we have partners who They offer quotations, shipping and customer serviceas in any developed market,” he noted.

Whitlock also explained that Nintendo’s strategy does not seek to directly compete for the market space held by PlayStation or Xbox, but rather to expand the audience: “We compete against everything that competes for time and wallet: cinema, streaming, other forms of entertainment. We are a family brand, we want to be in the living room and connect people of different ages.”

“Our goal is not just to sell a console. We want to stay, grow and become part of the life of Argentine families again”, he stated.

In this way, Nintendo Switch 2 is available in the Argentine market in a package that includes the portable console and the game Mario Kart World at a value of $1,499,999.

There is also an alternative option aimed at another user profile and pocket. In this case with the Nintendo Switch OLED Model, released in 2021, which is available along with the game Super Mario Bros. Wonder and 3 months of the Nintendo Switch Online subscription service. All at a suggested price of 999,999 pesos.

With a local catalog, guarantee, official stores and a gradual growth strategy, Nintendo seeks not only to sell consoles. His permanence, meanwhile, will be decisive in becoming part of the Argentine gamer culture again.