2025, the year in which AI removed the invisibility cloak

And all this despite the misgivings and mistrust that citizens still reveal towards artificial intelligence, which has been highlighted again in the numerous sociological works and scientific studies that reveal concern about whether it is used to spread hoaxes and misinformation, to commit illicit acts, due to biases, due to possible misuse in selection processes, due to the use and filtration of personal data or due to the possibility of it replacing certain jobs.

But 2025 will remain in the history of technology as the year in which Users began to use AI in a fully conscious and voluntary way, in which virtual assistants (Alexa, Siri or ChatGPT) are used to write texts, to organize agendas or plan trips or in which the different systemsalready incorporated as work tools, generate reports, summarize emails, virtual meetings or suggest multiple responses.

AI, on display in Google, X or WhatsApp

Educational platforms offer personalized exercises, systems that adapt to different learning rates, that allow you to practice languages, and the use of AI has become widespread in numerous sectors and professions: doctors, lawyers, programmers use the multiple tools based on this technology to collect information, to generate digital twins, to analyze data or to prepare documents and presentations.

The most popular search engine in the world (Google) has incorporated this year its artificial intelligence tool (Gemini) and the ‘AI mode’ as one of the most outstanding options in its presentation; Since March, the WhatsApp messaging application (from the Meta group) has included the possibility of interacting directly and from the home page with its own AI; and the main social networks (TikTok, Instagram, Facebook or X) offer similar tools with shortcuts that allow not only making recommendations, but also help users create a lot of content.

The different AI systems have learned a lot in recent years to fully personalize their recommendations to users – on shopping platforms such as Amazon, eBay or AliExtress or entertainment and leisure platforms such as Netflix, Spotify), and many of the most widespread in the world (ChatGPT, Perplexity, Grok or Adobe’s ‘AI Assistant’) already help and assist millions of workers in their daily tasks and are contributing to increasing efficiency and productivity.

For ethical and responsible use

The radical change that has occurred during the past year is that now they also do it in an absolutely visible way and the user is fully aware of using artificial intelligence voluntarily and deliberately, although systems that continue to do so in an “invisible” way have also spread.

Telephones and devices with predictive writing or autocorrection systems, which even learn from the user and adapt to their style; navigators that calculate the best routes based on road or traffic conditions; appliances that adjust their operation to home routines; They are also examples of how AI also acts in the background without users being aware that they are using it.

Or devices that analyze different health and well-being patterns (sleep, stress or cardiac abnormalities), that monitor exercise and physical activity; virtual assistants with whom conversations and interactions are increasingly fluid; ‘chatbots’ that offer customer service twenty-four hours a day, seven days a week; or increasingly accurate weather predictions thanks to systems that incorporate millions of data (from satellites, radars or ground stations).

But in addition, the new tool has become a growth engine for large technology companies, which presented solid financial results and mega investments in infrastructure amid alerts of a possible bubble in the sector.

2025 thus remains the year in which AI stops being a promise and becomes a companion to many routines; sometimes visibly from the tools that are activated voluntarily and other times from the algorithms that work in the background and shape the way of informing, consuming, working or relating, but also as the year since which numerous forums emphasize the importance of regulating and guaranteeing ethical and responsible use.