The co-founder of WeTransfer launches Boomerang, a service to send files without registration and with a focus on privacy

Nalden, one of the co-founders of WeTransfer, has launched Boomeranga new file transfer service that will not require a login to use to facilitate fast sending.

This new service, which is available on the web and will soon arrive on Mac, as already anticipated on the social network X, it aims to recover the simplicity that characterized WeTransfer in its beginnings. “It’s the simplicity of sharing something quickly, which saves time. You don’t need to register or verify your email”Nalden explained to TechCrunch and reported by Europa Press.

The new service will offer up to 1GB of storage to users who do not log in for free, and will support sending files up to 1GB with an expiration time of seven days. However, it will also offer of the modalities account with login.

On the one hand, a free account, which will increase the storage capacity to 3GB and will support files up to 3GB. It will also offer additional benefits such as the ability to add and delete files at any time, a history of uploaded files and emoji customization.

On the other hand, one paid account that, for $6.99 per month, offers a total capacity of up to 500GB and the ability to send files weighing up to 5GB that will expire after 90 days, along with advanced options such as the ability to collaborate, have password protection, and invite other users unlimitedly.

In September, Boomerang already shared its approach to privacy, ensuring that files are automatically deleted when the expiration period is reached and that they do not analyze what users share or use it to track them or create a behavioral profile. They also do not sell or share this data to third-party companies.

The company responsible for this service also emphasizes that they will not use the content uploaded by users to train artificial intelligence models nor will they offer advertising.

This stance on privacy clashes with the one that WeTransfer has recently promoted, especially after its acquisition by the Italian Bending Spoons last year, with which Nalden does not seem to be happy.

In addition to a reorganization and expansion of subscription plans, it implemented changes to transfer links and announced the use of user files to train AI, although it eventually retracted this decision. He also laid off 75% of the workforce.

“Bending Spoons doesn’t care about people. While I understand it’s their private equity strategy, I’ve noticed that since I left WeTransfer in 2019 there were a lot of updates that, in my opinion, were ruining the product”has assessed in statements to the aforementioned media.