The report on the viewing and browsing habits of Israelis in 2025

Stick to the news, love Eurovision and mainly use the Giphy chat: the Yes and Pelephone viewing and surfing habits report for 2025 presents a detailed snapshot of how Israelis consume news, entertainment, the Internet and artificial intelligence, against the background of a complex security year full of events.

yes and Pelephone today published the annual report, based on cumulative usage data and a survey conducted in December 2025 through the 2thepoint research institute among 509 participants aged 18 and over from Jewish and Arab society. The data shows that an Israeli household watched an average of 9.1 hours a day on television, a decrease from 10.8 hours in 2024 and 10.1 hours in 2023, but A figure similar to the level of viewing in 2022, which was 9.2 hours. During the days of the war with Iran in June, there was a sharp jump of 23% in viewing hours, up to 11.2 hours a day.

In the field of sports, the State Cup final in which Hapoel Beer Sheva defeated Beitar Jerusalem stood out as the most watched broadcast of the year. It was followed by the semi-final matches of the Champions League between Paris Saint-Germain and Arsenal and between Inter and Barcelona. The Israel national football team’s matches against Italy and the EuroBasket victory over France also entered the list of viewing records.

Eurovision 2025 recorded an unusually high viewing figure this year, with 71% watching the final, an increase of 25% compared to the previous year. An accompanying survey found that 65% of Israelis believe that it is important for Israel to participate in the competition, although 82% believe that the judging is politically biased.

Social networks continue to be the main source of news. 72% of Israelis keep up to date with news through platforms such as Facebook, Instagram, Telegram, Tiktok and Twitter. 64% use websites, 55% TV channels and only 13% the printed press. 43% of Israelis update themselves on the news at least once every one to two hours, and 55% prefer short videos over full news releases. During the days of fighting against Iran, there was a 45% increase in the time spent watching the news.

The yes data also indicate an intensive Zapzap culture. An average household switched between channels about 50 times a day, watched 30 movies and 21 series a year. Nine of the ten most watched series were original Israeli productions. 55% of viewers choose content based on recommendations from friends, 43% based on promotion on the screen and 37% based on recommendations on social networks. A third consider the preferences of the household members and 19% rely on professional reviews. 75% prefer shared viewing, and 77% of home and mobile browsing is for video and streaming.

In the mobile internet sector, a 12% increase in the volume of subscription browsing was recorded. Fifth generation subscribers surf about 30% more than fourth generation subscribers. An average Israeli home consumes about 700 gigabytes per month, and the forecast is for more than 1 tera by 2030.

The use of Telegram increased by 47%, and during alarms there were jumps of up to 600% in the volume of use, mainly for watching videos and live updates. While staying at MMAID, 42% of Israelis call their parents, 56% scroll on their cell phones and 53% talk to those present.

In the field of applications, there was also an increase in Spotify, Zoom, Booking and Tiktok, while Tinder and Twitter recorded decreases. The use of digital wallets continues to increase, and 55% almost always pay without cash.

Among children and teenagers the picture is complex. 76% of parents report that their children play computer games, 56% believe that this reduces leaving the house, and only 43% limit the use of mobile phones between the ages of 7 and 12. Half of the parents would like their children to stop playing Roblox and Fortnite. During the war with Iran, the viewing of children’s content on apps increased by 33%.

The field of traveling abroad is also affected by the security reality. 75% of Israelis are afraid to travel abroad, especially to Western Europe, and 67% are afraid to speak Hebrew out loud. Greece remains the preferred destination, followed by Cyprus, Italy, the United States and the United Arab Emirates. 25% reported that their flight was canceled during the year, and 70% prefer to book a vacation with the possibility of cancellation.