The Consumer Electronics Show (CES) kicked off on Monday night in Las Vegas with the conference of Advanced Micro Devices (AMD), one of the world’s leading chip manufacturers, which brought together important technology leaders to glimpse an explosion in the use of AI by 2030 with more than 5 billion users.
Gary Shapiro, president of the Consumer Technology Association (CTA), in charge of organizing the CES, kicked off the most important technology fair in the world, which in 2026 once again has artificial intelligence (AI) as the protagonist.
“This year, AI will accelerate change in all sectors, so it is more important than ever to hear directly from the architects who create the systems and shape the innovations,” Shapiro said of the fair that has attracted around 4,500 exhibitors.
In this sense, Lisa Sue, president and CEO of AMD, who led the conference, pointed out that the impact of AI “is real in multiple sectors,” so there is a need to expand this technology, which, according to her estimates, could be used by 5 billion people by the end of the decade.
“With all this user growth, we have seen a huge increase in demand for global computing infrastructure,” warned the executive, who seeks to raise awareness about the need to expand the capacity of the systems.
This message served Sue to present several key AMD advances that will support the rapid expansion of AI such as the ‘Helios’ rack platform.
The company also unveiled, for the first time, the full AMD Instinct MI400 Series accelerator product portfolio, as well as previewing the next-generation MI500 Series GPUs.
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Sue was accompanied by leaders from important technology companies that work hand in hand with AMD such as OpenAI, Luma AI, Liquid AI, World Labs, Blue Origin, Generative Bionics, AstraZeneca, Absci, Illumina, and the Government of President Donald Trump, to demonstrate that the American company, based in California, has become a world leader in the era of artificial intelligence.
Earlier, Nvidia had unveiled Vera Rubin, its new accelerated computing platform for artificial intelligence, which is already in production and will begin rolling out this year.
Nvidia CEO Jensen Huang explained in a conference that the platform combines several chips, including the Rubin GPU and the Vera CPU, forming a specialized AI supercomputer capable of running advanced models with great speed and efficiency.
What else is expected?
The doors of seven large-capacity conference centers will receive this Tuesday and for another three days some 150,000 attendees who will be able to see products that are expected to present solutions to everyday problems through the use of AI, such as humanoid robots, which will be the order of the day.
The Las Vegas Convention Center houses a section for the automotive industry with innovative autonomous driving products that offer increasing safety and enjoyment, as well as electric motorcycles that can be charged in less than 10 minutes with an energy capacity to travel 500 kilometers.
New televisions will also abound at the fair with proposals of greater clarity and new color technology, as will computers and telephones with faster and more efficient technology.
Products dedicated to health and beauty have their own space, where they will be found from glasses that work with autonomous car technology to help blind people, to a homemade hormone meter.
The CTA expects the 2026 version of CES to surpass the 142,465 people from around the world who attended last year, 2.7% more than in 2024.