ASUS earns eight Innovation Awards for AI and sustainable technologies

Hardware and AI: the new notebook standards

In the laptop segment, the integration of artificial intelligence has driven the development of devices such as the Zenbook A16 (UX3607) and Zenbook DUO (UX8407). The latter, Awarded in the Artificial Intelligence category, it features a dual 3K OLED screen system powered by Intel Core Ultra processors capable of handling complex multitasking workloads and advanced AI functions.

Attention to professional mobility is also represented from the ProArt GoPro Edition (PX13), a 360° convertible laptop designed for outdoor video editing, which integrates specific tools such as StoryCube and subscriptions to cloud services dedicated to creators.

Sustainable engineering and innovative materials

A central point of award ceremony concerned the Sustainability & Energy Transition category. The Zenbook S14 was awarded for its efficient design and use of Ceraluminum, a material that combines aluminum with ceramic through a low-voltage, eco-friendly manufacturing process. This treatment not only increases the frame’s resistance to scratches and wear, but ensures that the component is completely recyclable at the end of the product’s life cycle.

Gaming and Imaging: high-performance display

He brand ROG has confirmed its position in the gaming sector with the ROG Swift OLED PG27AQWP-W monitor. This 26.5-inch display has been recognized as one of the fastest in the world, boasting a native refresh rate of 540 Hz and a response time of 0.02 msessential features for elite competitive gaming.

The card ROG Crosshair X870E Glacial, presented at the event hosted in Las Vegas, offers extreme performance thanks to AI optimization and next-generation overclocking. Its superior electrical circuitry, DDR5 memory support, seven M.2 slots and extensive connectivity options ensure peak performance. ASUS-exclusive AI features, such as AI Cache Boost, ASUS AI Advisor and AI Overclocking, simplify setup and maximize performance, while the five-inch color LCD display and SafeSlots ensure effortless monitoring and setup.

At the same time, for the video production sector, the ProArt Display OLED PA27USD monitor received the award in the Imaging category. Featuring a 4K QD-OLED panel with built-in colorimeter for auto-calibration, the device supports professional HDR formats such as Dolby Vision and HLG, facilitating workflow from production to post-production thanks to Thunderbolt 4 connectivity.

Finally, the ProArt CaliContrO MCA02 was awarded as a precision accessory. It is a 3-in-1 device that acts as a calibrator for HDR displays (up to 10,000 nits) and a physical controller for creative softwareallowing quick parameter adjustments via a virtual dial and haptic feedback.