Powered by AI: Leisure travel spending will triple to $15 trillion by 2040

According to the study, domestic travel will concentrate most of this growth, with a projected value close to 12 billion dollars while regional travel will exceed 2 billion. Although international travel will grow at a faster rate, it will remain the smallest segment, with 1.4 trillion dollars.

The tourism boom will be led by travelers from China, India, Saudi Arabia and Vietnam which show greater dynamism than traditional markets such as the United States, the United Kingdom or Germany. The report is based on a survey of almost 5,000 travelers in 68 countries.

Regarding the profiles, the millennials and Generation Z They are already the most influential groups: they travel more, spend more and prioritize experiences aligned with their identity. Traveling alone is no longer a rarity and today among 18% y 39% of respondents say they do so, especially for cultural, spiritual or wellness purposes.

The study also indicates a sustained growth of “blazer”the combination of business and leisure travel, especially in emerging markets, where more than 70% of travelers plan to mix both activities, compared to much lower figures in developed economies.

Finally, the artificial intelligence It is gaining prominence as a tool for planning trips, especially in Asia, although the majority of travelers continue to value human contact. For BCG, the challenge for the sector will be to combine digital personalization with authentic experiences to respond to an increasingly diverse and demanding traveler.