Bush, the adventurous ‘influencer’ generated with AI: an example of how easy it is to fall into ‘deepfakes’

The funny thing is that followers interact with him as if he were a real person. Bush Legend is an Aboriginal man who shows different places in Australia to tell stories about animals and localities. It has gone viral all over the world.

You can say that he is an adventure tourism ‘influencer’, who walks through dense forests or drives on deserted roads. Although the page indicates that it has been generated with AI, users interact with it as if it were a real person. They even ask him to have a TV show.

This would show how easy it is to fall into these hyperrealistic images. The truth is that Bush Legend is owned by a South African resident in Aotearoa (New Zealand), the report indicates, and was created in 2025.

In the worst case, these deepfakes can be used for cybercrime, extortion, information theft, among other criminal activities.

There is a wide range of applications that generate realistic images. It takes 8 minutes to generate 30 seconds of motion capture video. Grok, Nanobanana, or applications like Kling AI can be used.

Some aspects to differentiate deepfake are the context surrounding the image. Other aspects are typos, grammatical errors or poor writing, if it contains texts.