TikToker Khaby Lame sells his company and authorizes the use of his image and voice to create content with digital twins

The content creator Khaby Lame has sold his company Step Distinctive Limited in a transaction valued at 975 million dollars (827 million euros) and with which he authorizes the use of his image and voice to create new content with digital twins.

Khaby Lame is a well-known figure on TikTok, where his satirical videos, in which he highlights the obvious with gestures without saying a single word, have become popular until they become the main ‘tiktoker’ of the platformwhere he accumulates 160 million followers.

Its success is managed by the company Step Distinctive Limited, which has just been acquired by Rich Sparkle Holdings, a firm that operates in HonKong and is listed on Nasdaq. The operation, valued at 827 million eurosturns Lame into majority partner with the issuance of 75 million common shares, as reported in Forbes.

This acquisition seeks to boost the international diffusion that the content creator already has, with more than 360 million followers globally on all platforms, with the potential to generate more than 4,000 million dollars (3,388 million euros) in sales per year.

To this end, Lame has authorized the use of his image, his voice and his behavior for the generation of digital twins with artificial intelligence that allow produce content without schedules, in multiple languages ​​and with multiple versions.

“This operation marks a change from one-off agreements with brands to a structured, exclusive, full-chain and platform marketing system, designed not only to monetize attention, but to industrialize it,” Rich Sparkle Holdings said in a press release.

Khaby Lame, an Italian of Senegalese origin, began sharing videos on TikTok in 2020 when He lost his job due to the pandemic of coronavirus. In just over a year and a half he reached one hundred million followers, and his most popular videos reach 300 million views.