LG celebrates 21 years as the leading B2B display technology company in Spain and highlights the new LG MAGNIT Active Micro LED

Framed in its 30th anniversary in Spain, LG has celebrated his leadership position in the B2B sector, after 21 years offering “differentiated value” with the focus on adapting to customers and their needs, in addition to highlighting its advances in LED technology, with the new LG MAGNIT Active Micro LED.

This was detailed by the general director of B2B of LG Spain, Francisco Ramírez, in statements to Europa Press during the Integrated System Europe (ISE) 2026 technology fair, where the company has presented its latest commercial display innovations.

In this environment of news for companies, LG has put on the table its latest milestones recorded in this sector, where it already has more than 50,000 B2B projects in Spain and work with more than 7,000 companiesled by a team of more than one hundred people.

All of this is complemented by the support of their more than 800 current members, with whom they work together to advance in relevant innovation sectors and integrate these advances into their technology, as is the case of energy efficiency and digitalization, as detailed by Ramírez.

As a result of this work of more than 20 years, LG Spain has positioned itself as one of the firms that leads the commercial screen sector. Furthermore, since its participation in ISE, the technology company’s audiovisual screen business in Spain has grown by 80 percent.

This is reflected in advances such as, according to data shared by the company and collected by Omdia, LG has grown twice as much as the professional television market in the last three yearsbeing “number one in professional televisions for hotels in 2025 and maintaining leadership in professional LED screens in Spain”, as the firm has highlighted.

Proof of this is that, as Ramírez has clarified, it has already reached the figure of 500,000 hotel televisions installed, although he has also assured that they have leading the screen market for hotels in Spain for more than 13 yearsincluding reception screen solutions, room televisions and signage.

LG SPAIN GENERATES VALUE THAT IS EXPORTED TO THE REST OF THE WORLD

Following this line, the manager has also emphasized the potential that LG has to generate “a lot of value and talent” from Spainwhich is developed and leads to solutions that are then exported “to the entire world.”

In this sense, he has made reference to the new LG Sky Ribbon, a screen Elliptical LED formed by 400 meters of flexible mesh with a brightness of 7,500 nits, which crowns the Atlético de Madrid Riyadh Air Metropolitano stadium, creating a 360-degree visual spectacle.

As Ramírez has stressed, this mesh-shaped screen technology has been created in Spain and is going to be export to other countries as an innovative LG solution.

LED TECHNOLOGY AS PRESENT AND FUTURE

Continuing with leading technologies, the person in charge of the company’s B2B sector has referred to the LED screens as “the present and future” and has highlighted the “quality standard” that represent the company’s products in this area, both for indoor screens, as well as for transportation and outdoor signage.

Precisely for him exterioroffer LED screens optimized for durability, visibility and personalized advertisingverified with technology screen anti-fade. In this way, they ensure high brightness to guarantee viewing in bright environments, while maintaining natural colors and avoiding yellowing of the white, even though the panel is exposed to the sun for long periods.

Likewise, for the interior, in addition to its new generation of LG MAGNIT screens currently used in various professional environments thanks to its ability to adapt to the needs of each company with its modular design and large options, the manager has highlighted the advances that are being carried out with LG MAGNIT Active Micro LED.

Specifically, it is an evolution of the current LG MAGNIT that is about “bring LED technology into homes“. In the case of the ISE, LG has shown a version 136 inches, with 4K quality and with technology New generation micro LED to achieve new depths of black and great detail.

This version has a refresh rate of patient 144 Hz and one thin glass-based architecture to provide clarity, in this way it has a less matte finish than the current LG MAGNIT. It is also TÜV certified for eye protection.

For the moment, Ramírez explained that they have started by launching the new LG MAGNIT Active Micro LED for “upper sectors”, although they are “introducing this optimal product to see at home, so that In a few years it may have much more massive use.

In addition to LED, Ramírez has paid special attention to screens with technology E-Papers, that use electronic ink and that, although right now they are a “waste” product, it will be the “future for certain applications.”

Among their advantages, these signage screens simulate the finishing of paper with electronic ink technology that lasts “365 days” and that hardly consumes energy. Regarding its design, it has a slim profile of 17.8 millimeters and a weight of only 3 Kilograms.

WHAT COMPANIES DEMAND

On the other hand, LG has stressed that all these options are in high demand in universities, in the corporate sphere in order to create “a ‘wow’ effect in emblematic offices” or for communication and advertising. For companies, adding this type of technology in their facilities often helps “have additional income, increasing the value of the business model”.

Following this line, at the ‘software’ level, Ramírez has indicated that clients demand remote management solutions such as LG Business Cloud, that allows you to control devices, monitor their use and obtain analysis reports.

In the same way, content management software such as LG SuperSign Cloud which, based on the cloud, allows you to control the digital signage displayed on the screens. LG also focuses on cybersecurity with solutions certified by LG Shieldwhich is to be valued by companies.

Likewise, LG does not leave behind other currently relevant technologies, such as the artificial intelligence (AI) that “is very present” with options that allow you to optimize the content displayed on the screens or promote customer carding to display personalized content.

IMPORTANCE OF SUPPORT FOR LG’S DIFFERENTIATION

In addition to all this, Ramírez has also highlighted that, to promote his leadership, they have paid special attention to everything related to strengthening talent and confidence as a manufacturer. “There is a very important part, which is all the talent and confidence that you can give as a manufacturer to make things work well over a very long period of time.”

In this framework, he explained that specifically screens are elements that usually suffer a lot of exposure, so they “cannot fail”, so that companies can offer a good experience result to their customers.

Therefore, to ensure that companies can rely on LG’s capabilities at all times, the technology company offers a maintenance service of “24 hours a day, 7 days a week, 365 days a year”, in order to ensure that everything works correctly or is resolved as soon as possible. “This is what bases LG’s leadership and difference,” stated Ramírez.