BMW is changing the legendary sign, here are the differences

At first glance, the wordč is about a change that many will not even notice. The blue and white in the round sign have richer, “fuller” shades, while the black ring around the sign has a more satin, matte finish instead of a shiny one. This way, the logo visually fits better into the modern design and into the impression of “fresher” surfaces on newer models.

Another interesting thing is that BMW abandons the idea of ​​a special light blue border that was used as an “EV signature” on some plug-in hybrids and electric models. In other words, the sign will be uniform throughout the offer, regardless of the drive.

Car and Driver also states that BMW is also introducing a slightly refreshed M designation in parallel. This is a detail that is important because in practice M equipment packages and M models carry a large part of the brand’s image, so the change is most likely to be noticed first on them.

For buyers, this has no practical consequence in driving, but it is an important signal about the “New Class” and the new design direction that BMW is taking with the iX3. In translation, if you buy a new BMW in 2026, there is a good chance that you will also get a new badge, although it will look almost the same as the old one.