Alphabet, Google’s parent company, closed the 2025 fiscal year with a historic result, exceeding the threshold of $400 billion in annual revenues for the first time. The data emerging from the latest quarterly report highlights a growth of 15% on an annual basis, an increase supported largely by the consolidation of the Cloud sector and the performance of YouTube. The video platform confirms itself as the absolute leader in the streaming sector, generating revenues in excess of 60 billion dollars between advertising and subscriptions, contributing decisively to exceeding the quota of 325 million paying users for the Google One and YouTube Premium services.
The financial success is intertwined with the technological evolution linked to Gemini 3, the artificial intelligence model that allowed the dedicated application to reach 750 million users in the month of November. The centrality of this tool in the current market is also demonstrated by the partnership with Apple, which involves the integration of a customized version of Gemini to enhance the functionality of Siri. Meanwhile, traffic volumes recorded by the traditional search engine continue to set new all-time highs, with a doubling of queries made daily via AI mode.
The outlook for the coming months sees the company intending to further capitalize on this popularity through the introduction of advanced transactional features. In fact, Google plans to implement a checkout system managed by virtual agents which will be integrated both within the Gemini app and in the search tools. This evolution aims to transform interaction with artificial intelligence into a fluid and automated purchasing experience, consolidating Alphabet’s position as a fundamental pillar not only of the information web, but also of the assisted digital economy.
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