LinkedIn lancia Premium All-in-One in Italia

AI as an engine of growth and competition

Adopting AI is no longer optional. If globally 85% of small businesses already use AI, in Italy 56% of workers are convinced that this technology will improve their daily lives. 70% of Italian marketers agree that AI allows smaller brands to compete beyond their size, automating routine tasks and improving decision-making.

Premium All-in-One: a concrete answer for SMEs

In this scenario of profound change, Premium All-in-One is born, a solution designed to respond to a concrete need of SMEs: Streamline key tasks like acquiring new customers, building visibility, and hiring talent. Through integrated and easy-to-use tools, the platform aims to:

Optimize customer acquisition: Quickly identify the right prospects through personalized suggestions and insights for targeted outreach.

Strengthen visibility: Businesses using Premium features can see up to 6.7x faster follower growth and up to 7.5x more engagement.

Support recruiting: specific features to attract qualified candidates during critical phases of business expansion.

Authenticity and relationships: the new currency of business

Despite automation, 77% of Italian SME marketers underline that it has become “even more important to start from authentic human voices” to build trust. Audiences verify information through people they trust, making the network (cited by 40% of professionals as a primary source of advice) the true competitive advantage.

Premium All-in-One centralizes these tools in a single dashboard, allowing entrepreneurs to save time and focus on strategic decisions, transforming relationships into concrete market opportunities.