Alexa brings Jalisse back (finally) to Sanremo

The initiative is articulated through a series of targeted voice commands that activate ironic content and insights into the career of the artistic couple. Through the dedicated request (“Alexa, are Jalisse participating in Sanremo?”), the artificial intelligence starts an irreverent interview in which Jalisse comment with detachment and humor on the twenty-nine consecutive rejections received from artistic directors over the years. The system also integrates variable responses that play on contemporary digital culture, simulating messages displayed and never encountered or technical errors of bureaucratic management, always followed by the original comments of the two singers who intervene to correct or urge the voice assistant during daily interactions.

In addition to the celebratory component dedicated to the great excluded, the Amazon ecosystem renews its analytical functions for the entire duration of the event. Starting from February 20th, the assistant prepares predictions on possible winners, while from the official debut on February 24th the service is enriched with report cards updated in real time on artists and hosts.