Ubisoft rearranged the top of ‘Assassin’s Creed’, they are now led by three veterans

Ubisoft has unveiled the new leadership structure for ‘Assassin’s Creed’ and confirmed the three key roles that will lead the franchise in the next period. Martin Schelling has been named head of brand and is in charge of the overall strategy and long-term vision of the series, while Jean Guesdon as head of content takes on creative direction and oversight of what’s to come. François de Billy was given the role of head of ‘production excellence’, i.e. the person who needs to strengthen production processes and performance on projects within the franchise.

Ubisoft’s announcement emphasizes that all three are “series veterans” who have moreć worked on several major AC titles and should now introduce more order and a clearer direction, with parallel development of multiple projects. It is also mentioned that in the coming weeks, he will formally transfer from his previous roles and join the wider leadership of the brand.

This is also a signal that Ubisoft wants to stabilize the franchise after a more turbulent period and reorganizations within the company, especially since ‘Assassin’s Creed’ is one of the key series on which the future publishing plan is built. They grow a lotć wrote about how Ubisoft is in crisis, and because of this, it is shutting down studios around the world, canceling titles and cutting costs wherever it can.

The tactic, it seems, is to put all the cards on the new Assassin’s Creed hit, which would make massive money and be a big hit, so that the company would recover financially and regain part of the audience and reputation that it has lost over the past few years. This will probably mean an attempt to recreate the games that led the ‘golden age’ of Ubisoft, such as Assassin’s Creed II and the rest of the Ezio series. The same package also talks about Vantage Studios, Ubisoft’s structure that brings together the biggest franchises and should lead them long-term, through multiple games and formats.

By Editor

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